Facebook turns its Instagram photo shoot into a shopping platform. First, US users can buy clothes or shoes of 23 brands directly from the Instagram app.
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Among the partners to be launched are companies such as Adidas, H & M, Zara, Nike and Uniqlo – as well as luxury brands like Prada, Dior, Burberry and Balmain. Other suppliers will follow in the coming months, as announced today by the Internet giant. If and when Instagram shopping also arrives in Europe, initially it was not known.
Over a billion users
Instagram has more than a billion users worldwide. Photographic platforms, z. Pinterest, are used by many brands to showcase their products. Selling them directly to interested users has been considered the logical next step for some time now.
Pinterest allows companies in the United States to offer the complete catalog of products through images in the app for a short time. In the case of Facebook, even shopping on Instagram is considered a potential source of income.
(SDA / ish)