Another 40 game companies have joined the World Health Organization (WHO) #PlayApartTogether coronavirus awareness campaign. In addition, the campaign gained more than 4.7 billion impressions in mainstream media worldwide.
The promotional campaign, organized by the game industry on behalf of WHO, promotes healthy physical distance by bringing special events, exclusives, activities, rewards and inspiration to some of the most popular games in the world. world.
Proud that Kim Kardashian: Hollywood participates in the #PlayApartTogether campaign to share important health guidelines from the @OMS and help slow the spread of COVID-19. Watch for in-game special events and rewards! pic.twitter.com/QGj3ZZR9nH
– Kim Kardashian West (@KimKardashian) March 30, 2020
As I noted last week, this campaign marks a big public moment for games, which have become even more popular as people are isolated in their homes with no possibility of physical entertainment. And it’s also a turnaround for WHO, which last year called “gambling disorder” a disease that can be treated clinically. The move was greeted with dismay by the gaming companies, but sparked a lot of talk about addiction.
Games are the perfect platform to engage global communities and spread the message to practice safe physical distance and play responsibly. Activision Blizzard is honored to partner with @OMS to support this important initiative. #PlayApartTogether https://t.co/fudIfIaygO pic.twitter.com/JudW74GAcr
– Bobby Kotick (@BobbyKotick) March 28, 2020
Last week, 18 game companies announced their membership to the campaign. They included Activision Blizzard, Kabam, Snap Games, Amazon Appstore, Maysalward, Twitch, Big Fish Games, Playtika, Unity, Dirtybit, Pocket Gems, Wooga, Glu Mobile, Riot Games, YouTube Gaming, Jam City, SciPlay and Zynga.
We are at a crucial time to define the results of this pandemic. Gaming companies have a global audience – we all encourage #PlayApartTogether. More physical distance + other measures will help smooth the curve + save lives. https://t.co/QhX0ssN0lH
– Ray Chambers (@RaymondChambers) March 28, 2020
And the next 40 game companies and other organizations include Big Blue Bubble, Bohemia Interactive, Box VR, CCP Games, Drone Racing League, Ezone, East Side Games, FunPlus Games, GamexGames, Gismart, Google Play, HyperX ANZ, ISFE, Koei Tecmo, Mattel, Maximum Games UK, MobilityWare, Modus Games, N3twork, Nexon America, Next Games, Oculus, OnePlus, Playnet, Raid Studios, SCS Software, Sayollo, Sega, Wawa Games, Weird Game, Microsoft (Windows App Store), Women in Games, Total Mayhem Games, TownCrier, Twitch Prime, RGG Studio, Top Eleven and Entertainment Software Association.
[Update: 12:29 p.m. 4/5/20: Scopely has also joined; Facebook Gaming has also joined].