Technology 40 more video game companies join WHO #PlayApartTogether awareness...

40 more video game companies join WHO #PlayApartTogether awareness campaign on coronaviruses

Another 40 game companies have joined the World Health Organization (WHO) #PlayApartTogether coronavirus awareness campaign. In addition, the campaign gained more than 4.7 billion impressions in mainstream media worldwide.

The promotional campaign, organized by the game industry on behalf of WHO, promotes healthy physical distance by bringing special events, exclusives, activities, rewards and inspiration to some of the most popular games in the world. world.

As I noted last week, this campaign marks a big public moment for games, which have become even more popular as people are isolated in their homes with no possibility of physical entertainment. And it’s also a turnaround for WHO, which last year called “gambling disorder” a disease that can be treated clinically. The move was greeted with dismay by the gaming companies, but sparked a lot of talk about addiction.

GamesBeat Summit - It's a time of change in the gaming industry. Hosted online from April 28-29.

Last week, 18 game companies announced their membership to the campaign. They included Activision Blizzard, Kabam, Snap Games, Amazon Appstore, Maysalward, Twitch, Big Fish Games, Playtika, Unity, Dirtybit, Pocket Gems, Wooga, Glu Mobile, Riot Games, YouTube Gaming, Jam City, SciPlay and Zynga.

And the next 40 game companies and other organizations include Big Blue Bubble, Bohemia Interactive, Box VR, CCP Games, Drone Racing League, Ezone, East Side Games, FunPlus Games, GamexGames, Gismart, Google Play, HyperX ANZ, ISFE, Koei Tecmo, Mattel, Maximum Games UK, MobilityWare, Modus Games, N3twork, Nexon America, Next Games, Oculus, OnePlus, Playnet, Raid Studios, SCS Software, Sayollo, Sega, Wawa Games, Weird Game, Microsoft (Windows App Store), Women in Games, Total Mayhem Games, TownCrier, Twitch Prime, RGG Studio, Top Eleven and Entertainment Software Association.

[Update: 12:29 p.m. 4/5/20: Scopely has also joined; Facebook Gaming has also joined].

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