62 percent. 42% of companies use open data to assess the condition of potential customers. checks financial data, 35 percent. reviews the data of various other institutions, such as the Employment Service, Sodra, the Labor Inspectorate, shows a survey of companies commissioned by the open data platform Okredo on how they use the data opened by state institutions in their activities.
“We see that companies are increasingly using the benefits of open data – to check the condition of their future customer, find new niches for sales or assess customer risk, but it is worrying that 13 percent. companies generally do not use any open data in their activities, which means they do not check even the basic information of companies, – says the head of Okredo, dr. Gerda Jurkonienė. “Open data allows for a more accurate assessment of the risks and sales potential of partners and customers, as well as providing the entire business ecosystem with the transparency it needs to operate effectively and clarifying state-business relations.”
The highest – 62 percent. The data of the surveyed companies are used to assess the condition of potential customers, similarly – 56 percent. – Assess the situation of existing customers, continue to search for new customers, assess fraud risk or manage customer debt.
According to G. Jurkonienė, state institutions and companies managed by it in Lithuania still have little open data, they open them in the wrong format, therefore business cannot use them effectively. “In advanced European countries, where institutions have wide open data, private companies are already opening their data. Based on them, data start-ups can create new services and new tools for business needs, thus opening up new business niches that help companies grow faster and more efficiently. Businesses that create data and create new solutions benefit from this, as well as the state, by collecting more taxes, ”says the head of Okredo.
Commenting on the situation, Mindaugas Urbonas, CEO of Infobalt, says that even those companies that use open data only review statistical, basic data such as the number of employees, turnover, contacts: “Companies do not use data not only because they do not know that they are useful. There are very few open and accessible data in Lithuania, so in order for businesses to create services and grow businesses based on open data, they must be available in real time. ”
Data opening in the EU is a slow process
Szymon Levandowski, Policy and Legal Officer for Data Opening in the European Commission’s Directorate-General for Networks, Content and Technology, emphasizes that open data is currently one of the most important drivers of the economy and that the public sector is one of the main sources of open data. “The European Commission has created a legal framework for the use of public data, but in most cases the success of the process depends on the efforts of national governments and local businesses to unlock the true potential of open data,” said an EC official.
Adriano Oliveira Amaral, Product and Program Manager at Derilinx, an Irish company that helps countries open data, sees three major challenges that make some countries in the European Union relatively slow to open data: or objects – such as health and wellness, sustainability, mobility and the like. Second, data opening is slow due to the fact that governments are often not competent enough to distinguish data privacy from data openness. And third: lack of understanding, help, knowledge of how to identify key data and how to encourage its use. We believe that creating the conditions for sharing information and learning, while involving potential data users more, will make the process of data opening in the EU smoother, ”says AO Amaral.
Large companies are leaders in data use
The survey revealed that the larger the companies, the more they use open data in their activities – for example, 87% use common company data in their activities. small businesses and all large companies surveyed. Data from various institutions are evaluated by 33%. small businesses and 83 percent. large companies.
“Large companies have the resources and competencies to work with open data, but small companies are left alone to assess the status of partners or deal with stagnant reciprocal settlements – where the state opens the data, mandates private businesses to create the necessary tools for small and medium-sized businesses,” Jurkoniene. “Our open data platform is a prime example of how private business can respond quickly to situations such as a pandemic, combine data published by different authorities in a variety of formats, and consolidate the data needed by businesses in one place.”
G. Jurkonienė is also supported by Jekaterina Bitus, Head of Start-up Partnerships at Swedbank Lietuva: “Open data can be a great tool not only for large companies, but also for small and medium-sized enterprises. Unfortunately, in many cases, such companies do not exploit the potential of open data, although this would help them make business decisions more effectively and manage partner risk. I think this is due to the fact that we live in a certain vicious circle: until the data is easily accessible and ready to use, it is difficult for small and medium-sized businesses to assess their benefits and uses, ”he says. J. Bitus.
Appreciate your future partners
According to the head of Okredo, when the pandemic started, when it was difficult to assess future prospects, mutual settlements were disrupted, companies were looking for ways to get information about the status of partners: respondents use open data to search for new customers, 44%. say they assess the risk of fraud in this way, and 40 percent. data is used to manage customer debt. Data analysis in making business decisions is a very important area that helps to prevent disturbances in settlements between companies, ”says G. Jurkonienė.
A survey of companies commissioned by Okredo on August 16-23. conducted by the research company Norstat and surveyed 200 companies of various sizes throughout Lithuania.