Having named cerulean blue the color of 2000, the Pantone Color Institute has passed the crown to a new shade every year, basing its choice on trends observed in a wide range of industries, including "entertainment and film industry" in production, itinerant art collections ". and new artists, fashion, all areas of design, popular travel destinations … "
The list continues.
Pantone says that he selected the living coral in part as a way to remind people of "the desired, familiar and energizing aspects of color found in nature".
"In its glorious, but unfortunately more elusive, shows under the sea, this vivifying and effervescent color hypnotizes the eye and the mind," says the institute. "Being at the center of our naturally vibrant and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs offer shelter to a kaleidoscope of different colors".
And this kaleidoscope is found not only in the natural world but on our devices, making color a perfect bridge for the complex dimensions of the modern world, according to Pantone's executive director, Leatrice Eiseman.
"Color is an equalizer lens through which we experience our natural and digital realities, and this is especially true of Living Coral," he said on a Wednesday note. "With consumers who crave human interaction and social connection, the humanizing and heartfelt qualities shown by the convivial PANTONE Living Coral have struck a reactive agreement."