Courtesy of Pantone Color Institute
Updated at 17:56 ET
As the month of December is spending more and more its darkest hours, moving from minute to minute to the shortest day of the year – at least in the northern hemisphere – the Pantone Color Institute strikes a provocative tone. World experts of color have crowned "living coral" as their annual color of the year for 2019.
You can also call him with his official Pantone code, 16-1546 – although I have to admit that he has practically no sound. It would also lack the point, in a sense, since the institute selected the color for its "lively, but sweet" qualities, both for physical life and for online ones.
"Representing the fusion of modern life, PANTONE Living Coral is a nutritious color that appears in our natural environment and, at the same time, shows a lively presence within social media," explained the institute in a released Wednesday.
Having named cerulean blue the color of 2000, the Pantone Color Institute has passed the crown to a new shade every year, basing its choice on trends observed in a wide range of industries, including "entertainment and film industry" in production, itinerant art collections ". and new artists, fashion, all areas of design, popular travel destinations … "
The list continues.
Pantone Color Institute via AP
The living coral receives the witness from a cousin on the color wheel, the ultraviolet – which, as Camila Domonoske of the NPR underlined last year, should not be confused with invisible ultraviolet light (note the lack of a space!). That deep viola earned its laurels for its "originality, ingenuity and visionary thinking that directs us towards the future".
As far as living coral is concerned, the future could present a more complicated perspective.
Today, when we talk about the most important titles, the word "coral" often does not have the opportunity to be combined with "living". It is "dying" that gets this distinction very often, like relationship after relationship after relationship after relationship – and so on – to reveal the alarming extent in which human actions have played a role in bleaching and killing the barriers coralline from all over the world.
In this regard, an obscure irony hides in the fact that Pantone announced his honor for living the coral the same day that climate scientists revealed that global carbon emissions are rising, despite the ambitious commitments many countries to keep them under control.
Pantone says that he selected the living coral in part as a way to remind people of "the desired, familiar and energizing aspects of color found in nature".
"In its glorious, but unfortunately more elusive, shows under the sea, this vivifying and effervescent color hypnotizes the eye and the mind," says the institute. "Being at the center of our naturally vibrant and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs offer shelter to a kaleidoscope of different colors".
And this kaleidoscope is found not only in the natural world but on our devices, making color a perfect bridge for the complex dimensions of the modern world, according to Pantone's executive director, Leatrice Eiseman.
"Color is an equalizer lens through which we experience our natural and digital realities, and this is especially true of Living Coral," he said on a Wednesday note. "With consumers who crave human interaction and social connection, the humanizing and heartfelt qualities shown by the convivial PANTONE Living Coral have struck a reactive agreement."