Adidas Originals launches its exclusive collaboration with NTS Radio


Courtesy photo from adidas | James Massiah

Adidas collaborated with NTS Radio for a new collaborative collaboration as part of the Adidas Originals line.

A new merchandise collection, designed with underground music and culture in mind, is the first step in the new collaboration. Released under the title "Do not Assume", it is a collection destined to link the local spirit of the community with a global vision.

The slogan & # 39; Do not believe & # 39; was a longstanding mantra for NTS Radio. The phrase was borrowed from a free-jazz LP by singer Maggie Nicols and pianist Peter Nu, published on Leo Records at the end of the 80's.

"Do not take for granted … do not take for granted … there is no room for employment" the song warbles, sounding like everything except jazz.

This juxtaposition is one of the reasons why NTS Radio chose the slogan to incarnate between artists and partners. NTS Radio states that it represents all styles of music, culture and people.

The Do not Assume collection includes eight pieces of football-inspired equipment. An Adidas Originals SPRT racing suit, from home, outside and goalkeeper, plus a sweatshirt with premium panels, are all part of the collection.

The goalkeeper's shirt houses the Caribbean restaurant Hackney, Peppers and Spice, as a sponsor. The restaurant also starred in Anthony Bourdain's TV series, "Parts Unknown".

To celebrate the release of the new collection, NTS selected some of its residents, friends and family to show the brand. Each artist will produce a unique radio program live on NTS. The show will see the artist play different musical styles than they are known for.

You can capture every live artist now shown below. Everything is listed in BST (British Summer Time), although it is easy to convert BST to PST using this tool.

  • Leksey Lu – 20 May, 15:00 BST
  • Lee Scratch Perry – May 21st, 12 PM BST
  • Miss Carrie Stacks – May 22, 11:00 BST
  • James Massiah – May 23, 11:00 BST
  • Kedr Livanksiy – May 24, 11:00 BST
  • Anu – May 25, 11:00 BST
  • Vegyn – 26 May, 10 PM BST
  • Tomasa Del Real-May 28, 12 PM BST

The Do not Assume collection will be distributed in Adidas Originals stores and online May 25th.


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