AEW's TV deal is really good, even if it's not Raw or SmackDown


Of all the rumors and rumors about All Elite Wrestling's television future over the past few months, there was a mess that Tony Khan's new company would have to make a deal to buy the "waves of time". This is the agreement with which someone pays to get their show on a network, similar to the contract that Impact would have had with TV Pop a few years ago (Impact has always denied this, for the record).

AEW's agreement with WarnerMedia to broadcast a weekly show on their TNT cable network starting from the end of the year, and the streaming of pay-per-view events (PPV) on their B / R Live service starting from Double Or Nothing in two weeks, it is not a time purchase. But this does not mean that the debate has concluded on the type of agreement they have obtained.

Reporting from John McMullen of TSN, supported by Andrew Zarian of Pod Men Pro by Mat Men, indicates that the All Elite will not be paid by Warner for the right to transmit its product. However, it was clear right from the start that this doesn't make it a timed purchase, or a bad deal at all!

"Context of AEW TV Deal – The platform is incredible and this is an unprecedented agreement for a start-up. Confirmed by a source on the television side there are no rights, but as we have said here for weeks that should not be expected It is treated as a sports property, so production costs are present and a "big" advertising division for AEW. Remember, Vince McMahon took almost 20 years to produce high-end televisions before having an agreement on Viacom's rights to turn of the century The monstrous business took over 35 years TNA / Impact once had Hulk Hogan, Sting and Randy Savage and could not get this kind of platform, it is an incredible deal for AEW's ecstatic ones. If for some it is taken for granted, it is because they were expecting rights to rights due to some poor relationships. At the moment, AEW is set up like the old WWE, where the numbers and publicity of PPVs will mean for growth. The WWE remains idiot-proof due to the TV deal. "

When the word of these relationships has reached today Wrestling Observer Livehowever, Bryan Alvarez was quick to refute them. Guy. Although he never said that taxes were levied on rights, he was firmly convinced that AEW "is making money with this television deal".

After responding to their story on Alvarez's statement tweeting

"I have no idea what was said, but to make money on the agreement is certainly possible and AEW believes they will. There are no rights to traditional rights in the realm of typical sports television offers. "

… 411mania reached McMullen. He further explained that, while Alvarez's formulation protects him from being completely wrong, he is confident in his sources that he is being told that there are no rights on rights in the TNT / AEW contract:

"Yes, that's wrong. Here's the deal. People often run these things the way they want. For example, 52 weeks of production at $ 500,000 is $ 26 million, but it's not about rights. I'm from a sports environment and things like production are not included. He could look at things differently. "

The main point of support seems to be the fact that Tony Khan and his Activist Artists Management trading partner, Bernie Cahill, have done a good deal as a company that has never produced a show. The exposure on TNT brings AEW the best opportunity to create an audience that could one day lead to a WWE contract (and help them sell PPVs and tickets to generate revenue in the meantime). It seems that Warner is pumping a lot of money to make their product look great, and All Elite will get a percentage of the TNT that makes the sales announcements during the show.

Dave Meltzer promised more details on the contract in the next Wrestling Observer Newsletter, so we'll see where it lands on the "making money" semantics against "rights over rights".

But the only way the AEW TV deal looks bad is if you expected them to get a billion dollars like for the WWE Raw or smack down. And if you expected it, well, as my aunt Cille used to say, "bless your heart".


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