Amazon expands its range of Apple inventory, including the latest devices


Amazon has signed a new agreement with Apple that will allow the retailer to increase the selection of Apple products on its website, according to a report by CNET, which Amazon also confirmed. The agreement will offer dealers authorized by Apple the opportunity to sell a wide range of devices on Amazon, including the recently launched iPad Pro, iPhone XS and XR and Apple Watch Series 4, in addition to Beats headphones.

Previously, these products were only available through third-party vendors on the Amazon market at various prices, or not available at all, noted CNET.

Amazon has confirmed the agreement to TechCrunch in a statement.

"Amazon is constantly working to improve the customer experience, and one of the ways we do it is to increase the selection of products that we know customers want," said an Amazon spokesperson. "We are looking forward to expanding our range of Apple and Beats products globally."

So far, Apple has not responded to a request for comment.

CNET said the agreement will have an impact on the United States, United Kingdom, France, Germany, Italy, Spain, Japan and India.

The agreement will also see Amazon remove lists of Apple products from independent vendors, the report said.

Expansion is not surprising. Apple already allows Amazon to sell some of its devices, including MacBook laptops and Beats headphones.

The companies had been fierce rivals for years, but they worked together more amicably in the last few months.

Before, the two had a number of problems with each other. In particular, Amazon stopped selling Apple TV on its site in order to promote its competing product, Fire TV. But Apple CEO Tim Cook announced at the WWDC 2017 that Apple and Amazon have reached an agreement, which would also allow the Amazon Prime Video app to arrive on Apple TV.

Subsequently, Apple TV is back on Amazon. This year, Amazon has also launched a version of its FreeTime Unlimited service for Apple's iOS devices.

However, there is a notable exception to the new agreement: Amazon will not sell Apple's HomePod.

HomePod competes with Amazon's Echo smart speakers, which represents a growing opportunity in terms of Amazon's access to voice computing and virtual assistants. At the moment the retailer does not sell Google Home speakers.


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