Amazon Prime Day free trials are a key part of the company's master plan

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  • Amazon's annual Prime Day deals event is coming soon, occurring over two full days on July 15 and July 16.
  • The only members of this team are the first members, but they are offering a few different kinds of trials.
  • All of the important Prime membership program,which keeps customers coming back.
  • The allure of Prime Day also has a long week after effect, resulting in a huge summer sales bump for Amazon likely coming from new members.
  • Visit Business Insider's homepage for more stories.

Amazon's Prime Day is coming, and with it's likely horde of new Prime members.

This year's event will take place in the middle of the day. .

Amazon offers periodic 30-day free trials for those that have not taken advantage of it recently. I was offered one this year. My last free trial was in the fall, during another particularly heavy sales period for Amazon: the holidays.

Read more: It took 4 confirmations to end my Amazon Prime subscription. Here's why the company would make it so hard to do.

But for those who aren't eligible for the 30-day trial, Amazon has another option: a seven-day trial at a discounted rate of $ 1.99.

It's smart to get as many people as possible shopping on Prime Day, which is now glitzier than ever. Its all-important Prime membership program. The easiest way to try them for themselves.

Hooking them is the main goal. Prime membership is Amazon's crown jewel, and customers are making more valuable than the typical Amazon shopper.

"If you look at the first members, they buy their first annual fee, they're looking around," How can I get more value out of the program? '" Amazon CEO Jeff Bezos said at a conference in 2016. "And so they look across more categories – they shop more. A lot of behaviors change into ways that are attractive to us. And customers use more of our services."

Read more: Amazon is making it harder and harder to quit Prime

While members buy $ 1,400 in products from Amazon each year, regular, non-Prime customers only spend $ 600, according to a Consumer Intelligence Research Partners survey from 2018.

In using unlimited free shipping, More members tend to order more items, more often.

And it seems to work. In 2018, Amazon said it welcomed more new Prime members on July 16 – that year's Prime Day – than any other day in history up to that point.

But it's not just about Prime Day either. The allure and attraction of Prime Day also has long-term benefits that are ripple for weeks after the event is over.

Prime Day actually kicks off at 30% increase in Amazon sales, according to data from payments provider Payoneer. And it doesn't end the long day, but after the deals, long after the deals have faded.

While some of them are likely to be chalked up to the afterglow, they may be new to you.

All considered, it's easy to see how Prime Day has become one of the important days on Amazon's calendar.

Are you an Amazon employee with a story to share? Contact this reporter at dgreen@businessinsider.com.

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