A pop-up shop on the Kurfürstendamm in Berlin will show gift ideas for online shopping for five days. Articles can be ordered directly by scanning QR codes in the Amazon app, as explained on Thursday by the Internet retailer. Thanks to the shop area, the online group can realize stationary outlets even with a proven routine competition: Santa Claus accepts lists of children's wishes.
Amazon talks about over 500 of her gift ideas from categories such as toys, cosmetics, electronics or household items. Companies like Samsung, Philips, Nespresso, Lego or L'Oreal also have the opportunity to promote their assortment. The experiment actually includes foreign restrictions on online retailing: the pop-up store, which will be open from 22 to 27 November, will not only have fixed opening hours, but will also be open on Sundays.
On Thursday, visitors to Kurfürstendamm 26a could not find any trace of Amazon. Below the address you will find a free shop. The signs reveal that the American brand of outdoor shoes and clothing Timberland was a tenant.
The brief appearance of this Amazon store will certainly not ruin the Christmas business for traditional store operators on the Ku & damm – but of course, this transition to the real world is a provocation. At AG City, which represents the interests of businessmen in the city center of western Berlin, there is a decidedly relaxed talk about an "interesting experiment". From this "we can learn something too", he said Uwe Timm, who is a member of the board of directors and also director of the Europa-Center am Breitscheidplatz. The presence of fixed retailers together with an online mail order business is becoming increasingly important for the Kurfürstendamm and Tauentzienstraße stores. At the same time, local shops have a special advantage: "Not only do people come to us to buy shoes, they also want to walk on the avenue".
Amazon has enormous market power due to its size and numerous ancillary activities. Only on Wednesday was a report presented demonstrating the danger of the company for the German retail trade. Moreover, Amazon is in constant dispute with the union of the Green services. with dpa