Apple and Amazon bury the accept. After a long dispute, the two giants have agreed to offer the latest models of iPhone, iPad and Apple Watch on the Amazon platform.
The new products will be available in the United States, the United Kingdom, France, Germany, Italy, Spain, Japan and India in the coming weeks. Some previous iPhone models were already available on the Amazon platform before, but through third parties and at variable prices.
The agreement states that these retailers will no longer be able to offer Apple products on Amazon. "We are constantly working to improve the consumer experience and that means selecting the products that customers want, and we hope to offer the full range of Apple and Beats," Amazon said in a statement.
Game with positive sum
The two giants had been engaged for a few years in a commercial and legal battle. For example, in 2015, Amazon stopped selling the Apple case for wireless communication between a computer and a TV, Apple TV. This, like Google's Chromecast, does not allow access to the video service on Amazon's request.
In 2016, Apple sued Amazon, denouncing the sale of counterfeit products on the gigantic e-commerce platform.
This partnership should however be profitable for both actors: Amazon has the largest marketplace in the world, when the iPhone is Apple's laying hen (60% of its turnover in the fourth quarter).
The two groups are still rivals, above all in the highly competitive loudspeakers related to the area: Echo, the device marketed by Apple, is not part of the products that will be offered on the Amazon platform.