During the National Healthy Skin Month in November, the American Academy of Dermatology is pleased to announce the re-launch of its award-winning website to better serve the public, the media and its members. The new and improved AAD.org follows a year of research, user testing and cutting-edge development, making the valuable content of AAD available to users.
Focusing on skin, hair and nail care, the new public facing interface promotes detailed and easy-to-read materials on dozens of dermatological conditions, including skin cancer, acne, psoriasis, rosacea and eczema, as well as a popular video library of skin approved by dermatologists advice for care.
The new site – which serves 28 million public visitors a year – boasts hundreds of pages dedicated to helping people get the best possible hair, skin and nail care, including information on:
How to recognize signs and symptoms that require the care of a dermatologist
Manage and understand the dermatological disease
Answers to common questions, such as "How can I protect my baby's skin from the sun?"
How to get the most out of your visit with a certified dermatologist
Given their specialized knowledge of skin, hair and nails, dermatologists can provide expert advice on these topics. This is why a team of board-certified dermatologists reviews all the public content, allowing the AAD to provide accurate, actionable and easily digestible information on the conditions that dermatologists treat most often.
The new website also makes it easier for consumers to search for certified dermatologists in their area and for conditions, procedures or practical activities using the "Find a dermatologist" tool in the AAD; an easy-to-use feature that attracts more than a million online visitors each year.
The certified dermatologist George J. Hruza, MD, MBA, FAAD, president of the AAD, stated that the organization is proud to show topics to which the public is most interested, such as daily skin care, treatments cosmetics and advice for parents and children.
The public will notice that our new website is resource-oriented, modern and easy to navigate. The site is an easy-to-use one stop shop for accurate and up-to-date health information on skin, hair and nails. "
George J. Hruza, president of the AAD
Dr. Hruza also notes that the website serves as a platform to highlight the public education and charity work of the AAD, which includes free skin cancer screening and permanent shadow facilities to protect children where they learn and play.
"Our goal is to give patients the information they need for their health, well-being and that of their families," said Dr. Hruza. "At the same time, the AAD.org section for members offers dermatologists the resources, tools and support they need to provide maximum patient care."