Apple expects further success despite declining smartphone sales

Apple believes that the iPhone 14 will be a huge success. Like last year, the American giant asked its suppliers to manufacture 90 million new iPhones. The brand expects strong demand despite the slump in phone sales.

Apple would have asked its suppliers to produce 90 millioniPhone 14 for the current year, report our colleagues from Bloomberg. Last year, the Cupertino giant had already exceptionally ordered 90 million new iPhones in anticipation of the last quarter. According to Bloomberg, total iPhone production for the current year will reach the 220 million unitsas in 2021.

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A success similar to that of the iPhone 13

Apple obviously expects the iPhone 14 lineup to save a success similar to the iPhone 13. Despite their resemblance to the iPhone 12, the brand’s latest smartphones have indeed met with colossal success as soon as they hit the market. At the end of 2021, the iPhone 13s established themselves as the best-selling phones worldwide. Thanks to stratospheric sales, Apple even briefly managed to take the number 1 spot in China.

Before 2021 and the iPhone 13, Apple only ordered only 75 million copies of his new iPhones. Last year, the brand preferred to revise this figure upwards, anticipating strong demand for its premium phones.

The smartphone market is in the red

The Californian giant obviously believes that it is impervious to market collapse of mobile telephony. Amid economic uncertainty and inflation, smartphone sales have contracted worldwide. IDC analysts expect sales to fall by 3.5% in 2022. In the second quarter, phone sales have already plunged by 9%, especially in Europe due to the Russian invasion. in Ukraine. On the European continent, this is biggest drop in 9 years.

Apple expects the macroeconomic environment to have no impact on its iPhone sales. The market slowdown should mainly penalize affordable Android smartphonesas Samsung Galaxy A’s. High-end terminals should escape the decline. The general increase in prices does not force the wealthiest customers to review their consumption habits. De facto, they should always rush to the new iPhone.

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Despite rising tensions between China and TaiwanApple should present the iPhone 14 in September 2022. It is rumored that the keynote dedicated to the range will take place on Tuesday, September 6, 2022.

Source :

Bloomberg

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