If you search for ‘sushi’ in Apple Maps, you will now see neat organic results, but perhaps at some point a sponsored search result will appear at the top. Apple wants to show more ads in its own apps, based on data and tracking.
It is invariably something that many tweakers fall for: advertisements in software. That’s easy to imagine; you buy a product, sometimes even expensive, and then it turns out that you also have to look in the software for recommendations for which the manufacturer is paid, as if you are paying twice for a product. Yet that often happens. On phones and tablets, this is often about Xiaomi, which sees an important way of earning money in advertisements and services. As a result, the manufacturer keeps prices lower. Other manufacturers have also put advertisements in their software.