Dusseldorf This sum is considered a challenge to the streaming giant Netflix: six billion dollars Apple invested in shows and films of its new streaming service “Apple TV +”, as reported by the Financial Times (FT), citing insiders,
In November, the new service to go according to the financial service Bloomberg at the start. Initially, the IT group is planning a limited number of shows. The offer is to be expanded in the following months – to a kind of library.
Apple has not yet officially announced the monthly fee for its streaming service. According to Bloomberg insiders this is about ten dollars. The company promises by the year 2020 sales of $ 50 billion.
With its latest service, Apple is embarking on a highly competitive market, that of the streaming giants Netflix and Amazon is dominated. But also US corporations like Walt Disney. AT & T and NBC Universal have announced that they will be active in the streaming market as fewer and fewer consumers watch traditional television.
With a price of $ 9.99 per month, Apple TV + would be more expensive than the US competition. Netflix and Amazon charge $ 8.99 a month. Disney, whose service is also scheduled to hit the market in November, is targeting $ 6.99 per month, according to Bloomberg.
Apple has planned the attack on Netflix and Co. over several years: the company hired in 2017 Jamie Erlicht and Zack Van Amburg, two known in the US manager of Sony Pictures Television. Ehrlicht and Van Amburg were initially equipped with a budget of one billion dollars.
Now, according to FT insiders, Apple is spending hundreds of millions of dollars just for the series “The Morning Show” starring American actresses Jennifer Aniston and Reese Witherspoon. An episode should be significantly more expensive than a consequence of the last season of the US cult series “Games of Thrones”, whose costs were estimated at 15 million dollars.
Apple is under pressure to succeed: Although the iPhone is still the most important sales driver of the Group, but the revenues are declining. For the first time since 2012, sales accounted for less than 50 percent of sales. The TV and series division is to free the group from the iPhone dependency.
More: In a joint letter, around 200 business leaders are calling for a rethink, including Jeff Bezos. They demand a fairer capitalism.
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