Apple wants to compete against Chinese brands with an inexpensive phone. Will it succeed?
The truth is that Apple has never been characterized as a really cheap company. Their phones have outstanding quality, with unique designs and fairly premium construction materials, and for better or worse, it pays.
For example, its latest terminal, the iPhone 12 Pro Max has an official price of 1259 euros, a figure that is obviously not available to everyone.
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However, not all Apple phones are excessively expensive. In its current catalog is the iPhone SE 2020, a small terminal with a somewhat outdated design but with all the power of the still recommended iPhone 11 and all at a fairly cheap price.
And be careful, because it might not be the only “cheap” terminal from Apple since rumors suggest that the company with the bitten apple would be thinking launch a device to make war on popular Chinese brands like Xiaomi, OPPO realme.
Apple is considering launching a budget phone on the market
All this is because as we know, Apple in some markets such as China or India has almost no presence, since they are markets that prefer cheap terminals like those of the brands that we have mentioned above.
Launching a cheaper device, The Cupertino firm intends to gain a foothold in these markets in addition to establishing itself in other western places where their phones are already selling for millions.
What can you expect from this “cheap” iPhone? Well, obviously it will not be a revolution in design or performance. Rumors point to a terminal style the current iPhone SE but with a 5.5-inch screen and a fingerprint reader on one of the sides.