Apple's retail boss moves to Airbnb

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Angela Ahrendts

Ahrendts left the iPhone group in April, where she drove the global sales strategy over the digital and analog channels for five years.

(Photo: AFP)

San FranciscoIt shaped the aesthetics of the more than 500 Apple stores in 25 countries and its 70,000 employees. Now, Apple's former retail boss Angela Ahrendts joins Airbnb. The 58-year-old will act as the third independent board member, Airbnb said Thursday, alongside Ken Chenault, the former CEO of American Express, and Ann Mather, who also sits on the boards of Netflix and Alphabet.

Ahrendts left the iPhone group in April, where she drove the global sales strategy over the digital and analog channels for five years. The "Town Squares," as Apple calls his business in the cities, today more reminiscent of the Paris Louvre than to electric stores. The 13-meter-high glass doors in the Apple Store on Union Square in San Francisco, for example, are wide open in good weather. Before that, planters with circular seats invite you to linger. Inside, Apple offers photo courses and music events.

The manager's ability to "build a community among customers" is an important asset to the company, Airbnb said. Before the planned IPO, for which the company plans to be equipped by the end of this year, according to CEO Brian Chesky, the company, which is currently valued at $ 31 billion, plans to expand its position. In the core business of private overnight stays, the period of unregulated growth is over, legislators and local authorities are taking action against Airbnb.

In addition to accommodation, Airbnb now also arranges leisure activities, tours and events. Under the direction of former Lufthansa manager Fred Reid, a new transport service is being created. At the beginning of March, Airbnb also acquired the Hotel Tonight platform, which allows customers to book last minute accommodation.

Airbnb boss Chesky wants to develop an "end-to-end" travel platform. Ahrendt's experience in sales channel design, customer business and technology platforms should be helpful. Prior to joining Apple, Ahrendts spent almost nine years managing British luxury label Burberry as CEO.

At Apple, the manager with a total salary of $ 26.5 million in 2018 was one of the highest paid employees in Cupertino. The 58-year-old earned more than Tim Cook, who made $ 15.7 million in the same period.

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(t) Netflix (t) Airbnb (t) American Express (t) Manager (t) Burberry (t) Louvre (t) Hotel Tonight (t) Lufthansa (t) Angela Ahrendts (t) Brian Chesky

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