The iconic Aston Martin car is taking off for a new shine. The ultra-luxury British car manufacturer presents a new and bold cross-border strategy along with a global marketing plan that will allow for further growth and acquisition of a new customer circle.
The crossover identity is based on Aston Martin’s strong, established reputation, combining refined craftsmanship and sophisticated design with petrolhead emotions and extremely dynamic driving pleasure. But this is reflected in the new breathtaking models: DBX707, V12 Vantage and uncompromising Aston Martin Valkyrie.
The strategic renewal of the brand is Aston Martin’s biggest investment in a decade. This will make it possible to reach a leading position in the powerful and luxurious car market. The manufacturer is currently reaching out to a wider global audience and deepening its values.
In addition to the new visual and verbal appeal, the radical design changes also affected the iconic Aston Martin enkl. It was created according to all the rules of the manufacturer, and British art director and graphic designer Peter Saville will be credited for his contribution to the project.
Aston Martin’s new single, handcrafted by Birmingham jewelers, will find its way onto the next generation sports car. This only confirms that Aston Martin is an exceptional luxury, powerful and dynamic car in the world.
Since 2003 this is the first such major upgrade of the product’s engine and only the eighth time in Aston Martin’s 109-year history that the engine has been significantly updated. In preparation for its launch, Aston Martin released unique footage that reveals the behind-the-scenes of the single’s creative process at Vaughtons studio in Birmingham. ie craftsmen have been working with silver for 203 years and are famous for creating the English Football Association championship cups and in 1908. London Olympic echoing medals.
Over the weekend, the Aston Martin Aramco Cognizant F1 team proudly unveiled their new logo at the French Grand Prix. commemorating the 100th anniversary of its Grand Prix debut, Aston Martin emblems will race with the original logo on the front of the car. In the same way as in the first race in 1922.
Intensity. Driven. which is reflected in a short film showing all five powerful new Aston Martin models. In order to depict the feeling and emotions caused by cars, the film depicts the physiological changes in the driver’s body. For this purpose, the driver’s biometric data was collected while driving the Aston Martin Valkyrie on the track and later displayed in diagrams and dilated pupil shots.
Also, a lot of bright visuals will be released in social networks, digital space and press, characterized by breathtaking images, conveying emotions, Aston Martin’s passion for craftsmanship, attention to details and power.
Renato Bisignani, Aston Martin’s global head of marketing and communications, said:
After us, the F1 sports elite car, Intensity, crashed. Driven. the start of the campaign marks another stage in the evolution of the Aston Martin brand. We allow Enkle to reach its potential and establish itself as a luxurious and powerful car in the market. While maintaining the elegance and sophistication that makes our brand and models appreciated all over the world. This passion and new direction brings out the bolder, bolder and more intense qualities that Aston Martin has always stood for. In order to interest our loyal customer base, we believe that the new direction will allow us to use the new generation of Aston Martin customers: more than 60 percent. Our current model has been bought by mons who are their first Aston Martin.
Marek Reichman, Aston Martin’s executive vice president and chief product officer, said:
Because we design to capture the hearts and minds of our models, every Aston Martin detail we create has a deep meaning and purpose. Approaching the moment of evolution we are interested in, the new logo remained faithful to the old lines. Every millimeter of it is a 109-year-old Aston Martin landmark. With the help of Peter Saville, the icon of British graphic design and the person who inspires me, our logo research and evolution takes another level. It’s a great moment for the whole team to renew and handcraft in Birmingham. This is the first step towards a new generation of ultra-luxury sports car.
Peter Saville says:
Aston Martin’s signature update is a classic example of logo evolution. Subtle but necessary improvements not only keep the new forms, but also allow the application of new technologies. The crime process is one of the main rules and traditions of Aston Martin.
More about Intensity. Driven. and Aston Martin to give life more intensity, try: www.astonmartin.com.
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