Australia sale opens at midnight

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The bargain hunters are circling and retailers are stocking up for the frenzy, one of the biggest online sales – Amazon Prime Day – prepares to go live at midnight.

Australians get head start and longest access to the salt across the globe with 65 hours of deals.

Last year, more than $ AU2.1 billion was spent over the duration of the sale.

What will the biggest Amazon Prime Day discounts be?

– Half price Amazon Devices, such as Echo Dot and Amazon Echo
– 50 per cent off fashion labels, including Adidas, Calvin Klein and Lorna Jane
– 25 per cent off tech including headphones, laptops, appliances
– 30 per cent off toys, including LEGO, Barbie, Fisher-Price and Toy Story 4

How does Amazon Prime Day work?

To access the deals, shoppers must be Amazon members, discounts on Amazon books, Kindle, Audible and music subscriptions.

Last year, more than $ AU2.1 billion was spent over the duration of the sale. (9News)

The managing director of Melbourne-based Manchester and homewares retailer Canningvale said many of their lines sold out within three hours.

"We participated in Australia's first Amazon Prime Day (last year) and when we expected uptick in sales, we were expecting to sell out of the discounted products so quickly," Jordan Prainito said.

"We saw close to 500 per cent increase in sales.

"We have doubled down on our stock preparation for the event, which we expect to drive tremendous traffic and serious sales activity."

Retailers are expecting consumers to speng big. (9News)

To access the deals, shoppers must be Amazon Prime members. (9News)

The frenzy is also expected to provide much needed boost to Australian retail figures, which after a slow start to 2019 are benefiting from end of financial year sales, and tax returns.

"Mid season for retailers is a very important time of year," National Retail Association Chief Executive Dominique Lamb said.

"We know that tax returns play in the fact that people spend money, they are kind of waiting until those tax returns like they did before they make bigger purchases that they've been putting off for some time .

"I know certainly white goods, linen, towels and other electronic equipment through the household – it really is a time of year where consumers start to spend."

And that´s expected to ring true this year more than ever, with the Federal Government's $ 1080 dollar tax cut bonus beginning to land in bank accounts of workers between $ 48,000 and $ 90,000 per year.

"We know that the last time this was under the Rudd Government in 2009, we saw one of our largest records Januarys, which was about $ 19.2 billion being spent across the country," Ms Lamb said.

"I know, retailers are certainly expecting to see consumers spending big and we're hoping it will give the retail boost it really needs."

© Nine Digital Pty Ltd 2019

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