Australians go crazy for Virgil Abloh's new range


Crazy Ikea fans lined up for hours to get their hands on a new range from the Swedish furniture giant.

People lined up before 5 am to be the first in line when the doors opened to get the highly anticipated Markerad collection.

Shoppers shared photos camping on chairs outside the shops, with "hundreds" waiting at the Tempe store in Sydney.

The limited edition collection is a collaboration with the American designer and artist Virgil Abloh and presents 15 trendy products.

It is a short-term collection with extremely limited titles that has aroused enthusiasm around the world since the beginning of its journey in 2017.

"After two years of anticipation we are excited to finally welcome Markerad to our stores," said spokesman Ryan Burman.

"There are extremely high expectations for this collection and we don't expect it to stay long, so we encourage everyone to go to their local Ikea store."

Markerad follows the success of Abloh's "Keep off" rug, designed for Ikea Art

Event 2019.

The rug was such a sought-after product that consumers had to

insert a ballot paper for the possibility of buying one.

"I'm really happy that Markerad is now ready to meet people and I can't wait to see how these everyday objects will enter people's homes and hopefully add emotional value to them," Abloh said .

"Because that was the ethos of the entire collection. In the same way you could hang a

art work on the wall, art can bleed into objects like a chair, a table or a rug. This was my initial problem to solve when creating this collection. "

Markerad is a mix of elements that are fundamental for the creation of a first home.

There are furniture such as a table, a chair and a sofa and smaller items such as a toolbox, a watch and textiles.

Many of the products have integrated multi-function functions such as the sofa bed, which acts as a platform for sleeping, working, eating and socializing.

The new range has a purchase limited to one per customer of each item.

"We are preparing for the resulting high consumer demand

Markerad, so we do not see the time to see the excitement while the actions begin to hit the shelves

throughout the country, "said Burman.



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