The universe belongs to Marvel.
Avengers: Endgame broke the record of the biggest opening weekend with an estimated $ 350 million in domestic ticket sales and $ 1.2 billion worldwide, reaching a new peak in the blockbuster era that the studio of comics has dominated. (Read our review here.)
The Avengers the finale far exceeded his enormous expectations, according to the Sunday study estimates. The film was expected to open between $ 260 million and $ 300 million in US and Canadian theaters, but viewers were so excited that End of the game exceeded the previous record of US $ 257.7 million, established last year by Avengers: Infinity War when it has just passed Star Wars: The Force Awakens"(US $ 248 million or about US $ 266 million in corrected inflation dollars.)
End of the game it was just as huge overseas. Worldwide, it has canceled the previous record of US $ 640.5 million, also set by endless war. ("Infinity War" was not opened in China, the second largest film market in the world, until two weeks after its debut.) End of the game set a new record for the weekend also in China, where it earned $ 330.5 million.
In one fell swoop, End of the game has already done more than movies like Fall of the sky, Aquaman is The dark knight stands up cashed in their entire journeys, not taking into account inflation.
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Alan Horn, president of Disney, has credited Marvel Studios and its president, Kevin Feige, for challenging "the notions of what is possible at the cinema".
"The monumental success of this weekend is a testimony of the world they imagined, of the talent involved and of their collective passion, accompanied by the irresistible enthusiasm of fans from all over the world," said Horn in a note.
To meet the demand, the Walt Disney Co. has been released End of the game in more theaters – 4,662 in the United States and Canada – than any previous opening. Early ticketing services set new records. Advance ticket buyers crashed on the AMC website. And starting Thursday, some theaters remained open for 72 hours straight.
"We have a really tired staff," said John Fithian, president and CEO of the National Association of Theater Owners. "I spoke with an exhibitor from Kansas who said:" I never ran out of a 7:00 show on a Saturday morning before & # 39; and they were doing it all over their circuit. "
Not working for the film was its long duration: 181 minutes. But the theaters have added thousands of shows End of the game to get on more screens than any movie before filling the frenzy around End of the game. Joe and Anthony Russo's movie ties together Avengers plot and the previous 21 releases of the Marvel Cinematic Universe, started in 2008 Iron man.
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Further increase the results for End of the game they were good reviews; currently it's 96% fresh on Rotten Tomatoes, the best score for every Marvel movie apart Black Panther. The public gave the film an A-plus CinemaScore.
But if there was shadow over the weekend for theater business, it was just how the theaters of trust had grown into a studio: Disney.
Disney now holds all but one of the 12 best box office openings of all time. (Universal Jurassic World is the solitary exception.) The studio is ready for a record year, with releases included Aladdin, Toy Story 4, The Lion King, Star Wars: The Rise Of Skywalker is Frozen 2 to & # 39; horizon.
After the acquisition of 20th Century Fox, in 2019 Disney will represent at least 40% of the domestic box office revenues, a new market share record. L & # 39; Company Captain Marvel – positioned as a sort of lead-in on Marvel End of the game – also rose to n. 2 at the weekend, eight weeks after the opening. (The 22 MCU films totaled $ 19.9 billion at the box office.)
No other new wide release has dared to open up against End of the game. Warner Bros. & # 39; The curse of La Llorona, the best movie of last week, slipped to third place with $ 7.5 million.
The game of guessing now will go on to higher End of the game they can go. Given its inception, it is likely to rival the top three world grossers: The Force Awakens (US $ 2.068 bil in 2015), titanic ($ 2.18 billion in 1997) e Avatar (US $ 2.7788 in 2009). – AP
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