The BeNeLiga can generate about 400 million euros in TV revenue per year. On Friday, the major clubs from the Netherlands and Belgium met in Eindhoven to discuss the possible arrival of the competition.
Accountancy firm Deloitte has been commissioned by the clubs (Ajax, AZ, Feyenoord, PSV, FC Utrecht, Vitesse, Anderlecht, Club Brugge, KRC Genk, KAA Gent, Standard Liège) to investigate the financial side of the BeNeLiga in recent months. With this competition, the clubs hope to connect with the European top competitions.
The 400 million is more than double the 175 million that the Eredivisie and Jupiler Pro League now bring in annually in TV income. Incidentally, it is an estimate by Deloitte, the actual income could be 100 million euros higher or lower according to the best and worst scenario, according to various media in the Netherlands and Belgium on Friday.
In the BeNeLiga, the ten best clubs from the Netherlands and eight best Belgian clubs will compete against each other from 2025. The eleven clubs that have taken the initiative for the possible new competition want to have a clear view of the financial picture before December.
Project manager Habets must find answers to bottlenecks
Former RTL CEO Bert Habets (49) was appointed as project manager of the BeNeLiga on Friday. He is instructed to find an answer to the most important bottlenecks.
It is still unclear how UEFA views a competition with clubs from two countries. The Netherlands and Belgium currently each have five tickets for the Champions League and Europa League, which the clubs want to keep when possibly merging the competitions.