Betfred signs agreement with LottoStar and accelerates its expansion in South Africa

The world’s leading bookmaker, Betfredannounced a new collaboration with South Africa’s largest online betting operator, LottoStar.

LottoStar and Betfred sign a new agreement

It was in June last year that Betfred completed the purchase of Betting World and entered the South African market. In addition to online services, the company currently offers operates 53 stores nationwide. Now Betfred will continue to expand its presence in South Africa. The new deal sees the major bookmaker take the majority of LottoStar shares. Founded in 2014, LottoStar has quickly become a leading live betting and casino operator in South Africa.

« We are convinced that this partnership will allow us to expand our offer and provide our customers with the highest quality services. »

Tasoulla Hadjigeorgiou, CEO of LottoStar

Commenting on the recent transaction, LottoStar CEO, Tasoulla Hadjigeorgiourevealed that the company was founded as a “family business with an innovative model to offer an online fixed odds betting platform in South Africa”. She pointed out that as the leading online betting provider in the country, LottoStar is happy to join forces with Betfred.. Ms. Hadjigeorgiou revealed that the company is convinced that this new collaboration will allow it to expand its offer, while providing high quality services to its customers. In conclusion, she revealed that the new deal with Betfred “ paves the way for increased collaboration and expansionand we are delighted to expand our family”.

Betfred continues to grow

The CEO of Betfred, Joanne Whittakeradded that the company is delighted to join forces with LottoStar. She explained that this new agreement will strengthen the company’s activities in South Africa. Ms. Whittaker pointed out that, at the same time, Betfred’s activities in South Africa have been strengthened. Betfred’s operations in Europe and the United States will also benefit from this recent agreement.. In conclusion, she said Betfred is looking forward to the success the new agreement will bring and help the company grow its presence in the South African betting market.

« We are delighted to partner with such a fast growing company in South Africa, the company will not only complement our business in South Africa but also our international business in the USA and Europe.«

Joanne Whittaker, PDG de Betfred

Currently, Betfred has over 1,600 betting shops in the UK. The company is known as the largest independent bookmaker and one of the biggest companies in the North West. In addition to retail betting, Betfred currently offers a comprehensive portfolio of services which includes online and mobile betting.

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