Caleido wants to be the new destination in the capital for art lovers and bring to the general public the work of artists who are currently revolutionizing the new contemporary art and its different expressions, such as muralism, postgraffiti, installation site-specific or the new pop art.
The undeniable growth in the last two decades of the different disciplines that comprise the most current branch of contemporary art, has led him to stand alongside national and international artists who bring strength and value to this great project. In this way, the commercial outdoor leisure space wants to reinforce its commitment to art and culture and become an open-air museum in the heart of Paseo de la Castellana, where, in addition to contemporary art, there will also be room for restoration, education, health, leisure, shopping or sports.
Boa Mistura, Sabek, Agostino Iacurci and Thiago Mazza, among the artists of the project
Likewise, the content and curatorial platform dedicated to the promotion of new contemporary art and responsible for the Urvanity international fair that takes place every year during Madrid Art Week, joins the project to contribute through art to create a space with unique and reference experiences. Under this context, and with the help of Caleido, it will promote a curated program with a wide range and diversity of cultural proposals.
Artists like Boa Mistura; the multidisciplinary collective formed by Pablo Ferreiro, Pablo Purón, Javier Serrano and Juan Jaume, whose work is mainly carried out in the public space with the aim of turning art into a social tool to transform the street and create links between people; Sabek, a Spanish artist who began his work intervening in streets and abandoned places around Madrid and from where he developed his style; Agostino Iacurci; Italian artist characterized by the composition of scenes that, despite the clarity of the elements and the synthesis of forms, generate dreamlike images that evoke mystery; o Thiago Mazza, considered one of the main exponents of contemporary Brazilian muralism and has participated in important festivals around the world, are just some of the professionals who, through their work, will make Caleido a benchmark of urban art in Madrid thanks to a set of permanent interventions that will take place in different areas of the commercial area, as well as in blind facades, squares and in the park areas.
With this initiative, the public will be able to live new commercial and leisure experiences in an avant-garde and different space where “things” happen that will make visitors enjoy an offer of innovative plans in the city.