Chulalongkorn presents ASEAN and Thailand’s Top Corporate Brands award

Professor (Emeritus) Dr. Kunthalee Ruenrom and Asst. Brand Management and Marketing Department of Marketing Faculty of Commerce and Accountancy Chulalongkorn University in collaboration with the Stock Exchange of Thailand And the media in the manager group organized the event “ASEAN and Thailand’s Top Corporate Brands 2022”

to award The organization with the highest corporate brand value in Thailand and ASEAN for the year 2022. This year is the 13th year that the award ceremony has been held for the organization with the highest brand value, chaired by Prof. Dr. Bundit Eua-arporn, President of Chulalongkorn University. at Chulalongkorn University Auditorium on January 18, 2023, with the organization’s top executives received a plaque of honor in unison

​The research team, who created the CBS Valuation tool to measure corporate brand value as the first tool in Thailand, revealed that “in 2022, despite the situation of COVID-19. continually But the research team continues to research the corporate brand value of listed companies both in Thailand and in the region. To encourage business executives to focus on corporate brand development for the sustainable success of the company in the long term.

Chulalongkorn presents ASEAN and Thailand's Top Corporate Brands award

The measurement of corporate brand value has been calculated from the financial statements of listed companies using a 3-year average by integrating marketing, finance and accounting concepts to be able to calculate the corporate brand value in financial numbers by no bias.”

​In 2022, no company has been awarded Thailand’s Top Corporate Brand Hall of Fame, an award for companies with the highest corporate brand value for 5 consecutive years. There are 13 companies in Thailand’s Top Corporate Brand Awards, namely:

Carabao Group (93,050 million baht) TISCO Financial Group (35,778 million baht) Muang Thai Capital (100,525 million baht) TQM Alpha (27,274 million baht) TOA Paint (Thailand) (54,414 million baht) Asset World Corp (74,556 million baht) Gulf Energy Development (338,390 million baht) Home Product Center (151,184 million baht) Bangkok Chain Hospital (32,748 million baht), VGI (48,612 million baht), Bangkok Expressway and Metro (94,428 million baht), KCE Electronics (43,784 million baht) and Total Access Community. Case (24,355 million baht)

The top corporate brands of ASEAN (ASEAN) included six companies from six countries: Bank Central Asia Tbk Pt Indonesia, IHH Healthcare Berhad Malaysia, SM Investments Corporation Philippines, Thai Beverage PCL Singapore, Airports of Thailand PCL Thailand and Vingroup JSC Vietnam. Airports of Thailand PCL has a corporate brand value of 767,669 million baht. Thai Beverage PCL is a Thai company listed on the Singapore Stock Exchange since 2006 with a corporate brand value of 715,980 million baht.

​This corporate brand valuation research received an outstanding research award. economics from the National Research Council of Thailand in 2014 and has been continuing for 13 years. One tool that can lead to the sustainable success of the organization.

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