The supermarket war is approaching an online war as Coles announced Friday that customers will receive free delivery for the rest of September.
The offer is more a boast than the big supermarket that said the discount was supposed to celebrate the 30% increase in online sales between 12 months and 30 June.
Customers who order groceries totaling over $ 100 at home will not pay a delivery fee, while buyers who click and collect will receive a $ 10 discount if they spend more than $ 150 and order before October 10th.
Coles' online general manager, Karen Donaldson, said the division's division has shown that Australians have accepted food deliveries, accumulating over $ 1.1 billion in revenue for the company.
"As the weather warms up, we know that customers want to go out and have fun, so we're helping to shop for them by offering big savings and big deals when they shop online," he said.
"Coles has not only increased our Click & Collect locations to over 1000 across Australia, but has made significant investments in the technology behind our home delivery service to reduce delivery times for customers."
reported: Coles's profit fell 9.1 percent to $ 1.43 billion
reported: Woolworth's profit rises 56% to $ 2.7 billion
reported: Kaufland announces its intention to open at least 20 stores
In August, Coles recorded a drop in profits due to the contraction in gasoline sales and the costs associated with its spin-off from the Wesfarmers conglomerate, despite its significant leap in its online business.
The profit of the company has slipped by 9.1 percent to $ 1.43 billion and CEO Steven Cain says the supermarket giant is entering the most competitive period in its history with the looming inclusions of the German chains Lidl and Kaufland.
"It was a year of substantial changes for Coles following the successful spin-off and Wesfarmers' ASX listing in November 2018," said Cain.
"As emphasized in our investor day in June, consumer behavior is changing faster than ever, we are moving towards the most competitive period in Coles' history and there are significant industry barriers.
"With the return to profit growth in our main supermarket division we have made a solid start in our four-year transformation program.
Even rival Arch Woolworths had reported a strong online shift with a one-third sales increase to $ 2.5 billion, driven by the strong growth of WooliesX, CountdownX and Big W, while on-demand delivery increased to a total of 736 sites in supermarkets, BWS and Dan Murphy's stores.
Woolworths recorded a 56% net profit jump to $ 2.7 billion, but this was influenced by one-off events, including the sale of $ 1.1 billion of its gasoline business and a devaluation of $ 371 million relating to the closure of the Big W chain and distribution centers.