Applications will be able to send an email to their users to inform them that they can purchase a subscription, for example, through their website. In this case, the publisher does not pay a commission to Apple.
Apple will allow publishers of mobile applications to offer their customers payment methods outside the App Store, a radical change announced Thursday by the American technology giant, which is under heavy pressure from the authorities and many companies to its approach to competition.
The Californian company specified in a press release several changes to the rules of its app store. They must be approved by a court to end lawsuits against small businesses that develop applications. “This agreement specifies that developers can share offers to users outside of their iOS apps (Apple’s operating system, editor’s note),” said the group.
Concretely, the applications will be able to send an email to their users to inform them that they can buy a subscription, for example, via their website. In this case, the publisher does not pay a commission to Apple.
Well-known streaming services like Spotify or Netflix were already bypassing the commission by not offering the possibility of subscribing via the app. But they couldn’t direct them to their website – up to the consumer to fend for themselves, which they more readily did for such popular platforms.
Verdict expected against Epic Games
The new agreement also plans to give developers more leeway to set the prices of their apps, subscriptions or in-app purchases.
The iPhone maker is awaiting the verdict in the lawsuit brought against it by Epic Games. The publisher of the game Fortnite, like many other small and large developers, accuse Apple of abusing its dominant position by taking too high commissions on consumer spending and by imposing on them the App Store as an essential intermediary between them and their users.
Assailed by Epic Games, but also Spotify or the European Commission and American parliamentarians, Apple has always put forward the imperative of data security and confidentiality. If iOS set up a more open system, the App Store would become “a big mess,” said Tim Cook, the group’s boss, during the lawsuit against Epic in May.