Shoe maker Crocs accuses Walmart and other companies of copying their famous colored plastic shoes. He filed four lawsuits for trademark infringement and intellectual property abuse against about 20 companies in U.S. courts last week. The CNN server writes about it. In a lawsuit filed in the state of Colorado, Crocs states that Walmart sells a cheaper version of his plastic clogs, which otherwise cost $ 50 (1090 crowns), under various other names such as Time and Tru and George.
In a Colorado lawsuit, Crocs also claims that copies of its products “may cause confusion or mislead, may disappoint customers and therefore infringe the Crocs trademark”. The so-called crocs used to face ridicule, but in recent years they have become very popular. And for some consumers looking for comfort, it’s a pandemic shoe, CNN writes.
In 2020, the company recorded the best sales in its entire history. It has also partnered with some celebrities and other brands to attract Z-Generation customers, born in the mid-1990s to 2012. Canadian singers Justin Bieber, rapper Post Malone and KFC have contributed to special collections. The collection released last September, created in collaboration with Latin American singer Bad Bunny, quickly sold out.
A few years ago, Crocs sought protection for the shape and appearance of its plastic footwear in the European Union. However, European courts revoked his patent registered in 2016 on the grounds that the company published the design of its footwear long before its registration.