Digitec Galaxus: From iPods, floppies and VHS players

In the course of the anniversary campaign, three products in each product category are shown chronologically in such a way that product development over time can be identified, as stated in a message on Monday.

The Swiss online retailer relies on typical Digitec products such as RAM, monitors, PCs and graphics cards. Digitec celebrates feelings of nostalgia with popular retro products such as the Nokia 6111, CD players or iPods. A total of 14 poster subjects can be admired in German and French-speaking Switzerland on illuminated and wet posters, online banners, advertisements and hanging boxes by October 10, 2021.

Responsible at Digitec Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Daniel Kobi (Art Director), Ursina Grimm (Head of Brand Management), Eva Lipecki (Project Management & Brand Management), Severin Keller (Digital Media Design), Roberto de Bonis (digital marketing), Gesine Hauder (media planning), Anne Chapuis (French translation); responsible for Focus Product Photography: Cathrin Schön (Photography); Detail AG (image processing, final artwork). (pd / lol)

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