ELIE SAAB opens its first flagship store in Saudi Arabia.

Elie Saab opens new flagship store in the Middle East and prepare to expand the business in the region It is located in VIA Riyadh, the ultimate luxury and architectural experience destination in the Kingdom of Saudi Arabia. on an area of ​​350 square meters that will offer a unique experience of the brand. Inside the boutique consists of The latest ready-to-wear and bridal collections including baby clothes accessories, perfumes, and also home to a personal haute couture salon.

This new flagship store Designed and decorated exclusively by Elie Saab Maison, the space is all white. It features marble floors and plush carpets. In the atmosphere of warm light reflected from copper and oak wood. Fill any space with an abstract monogrammed Elie Saab mirror.

“Riyadh is evolving into a regionally incentivized place. Opening a boutique in the Saudi capital therefore ties Elie Saab as we grow into a lifestyle brand. to reinforce our presence in the region as a whole We aim to be an accessible brand and best serve our customers in their unique needs,” said CEO Elie Saab Jr..

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The opening of the store in Riyadh marks the opening of a third store in the Middle East last year, with Eli Saab recently opening boutiques in Doha and Abu Dhabi. And it can be considered that the brand has flagship stores in global capitals such as Paris, London, New York and Milan thoroughly.