Encanto, one of the worst Disney premieres at the box office

The figures for Encanto are contradictory. The latest Disney movie, which premiered worldwide on November 25 on Thanksgiving, fell short of expectations. The goal was to reach $ 40 million in the first weekend, but it barely raised $ 27 million. In addition, if compared to other Disney productions, it was even surpassed on its first day by Arlo’s trip, which had made US $ 9.5 million on its first day, while Encanto barely reached US $ 7.5 million.

Enchantment, however, was the film that had the best box office during that weekend compared to the other films that also premiered on the same date. Ghostbusters: Afterlife grossed $ 24 million, Casa Gucci raised $ 14 million, Eternals raised $ 7 million, and Resident Evil Reboot grossed $ 5 million.

In 2019 and on the same date, Disney premiered Frozen II and achieved a collection of US $ 85 million. Some analysts explain this behavior due to the reactivation after the pandemic, so the goals were different, but Disney did not reach them anyway.

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