Epic Games entered the ground of the digital market with its own store and ready to face Steam, the colossus of Valve. Although the initial profile seemed to point to indie productions, as the months have progressed they have also been made with temporary exclusives of high-budget titles. The policy of giving away games every week has brought them numerous new sign-ups, and judging by the latest numbers, the strategy is working. Epic Games Store has revealed that it already has 61 million monthly active users. As if that were not enough, the store has managed to reach a peak of 13 million on average.
Naturally, the numbers have been boosted by the recent campaign they have run together with Take-Two Interactive. Through an agreement, they gave away weekly “Mysterious games”, which turned out to be major titles: GTA 5, Civilization 6, Borderlands: A Very Beautiful Collection and Ark: Survival Evolved. Not to mention that its most successful title, Fortnite, is played through the Epic Games Store.
Free games also benefit developers
Tim Sweeney, CEO of Epic Games, is clear that weekly free games not only benefit your company, but also to all those who participate in the promotion. “Many developers who release their games for free on the store find that their sales on Steam and on consoles are they increase after going through Epic ”, revealed in an interview with GameSpot, that we picked up at MeriStation. This occurs because interest in the product is rekindled, while bringing “millions of new users to the Epic Games ecosystem.”
Since the Epic Games Store began its journey, the store has offered free games to its users. First every two weeks, now weekly. The North American company intends to follow this path.
Source | Eurogamer