The company was informed that Estonia will be the first country in the world to have a digital solution available online – an online store. With the opening of the online store, a place for ordering and receiving goods will also be opened in Tallinn.
IKEA’s entry into the Estonian market by opening an online store first is a novelty. We made the decision taking into account the digital maturity of the new market and the readiness to take advantage of such an offer, “said Johannes Jóhannesson, Head of IKEA in the Baltics, adding that such a solution will bring IKEA closer to the Estonian market. this store has a lot of visitors from Estonia.
The IKEA online store in Estonia will be a website suitable for various mobile devices, where you can shop using a computer, tablet or smartphone. The online store will have about 8,000 home improvement products available, and they can be ordered with home delivery or received at the place of ordering and receiving the goods.
IKEA will be ordered and received at 66 Peterburi Street in Tallinn. It will cover a total area of approximately 6,000 square meters, including 1,500 square meters for the exhibition hall and planning area, and 4,000 square meters for logistics and e-commerce. Instead of ordering and receiving IKEA products, you will also be able to receive employee consultations, as well as purchase about 200 of the most popular products on site.
Johannesons pointed out that IKEA will be looking for a job in Estonia for about 30-40 people.
Currently, there are two IKEA stores in the Baltic States – one in Vilnius and one in Riga, as well as two places for ordering and receiving goods in Lithuania.
The agency LETA has already reported that the “IKEA” store was opened in Riga on August 30, 2018. The area of the Riga “IKEA” store is 34,500 square meters, but the total area of the store is 10 hectares. The total investment in the establishment of the “IKEA” store in Latvia was more than 50 million euros.
The IKEA franchisee in Latvia is Paul Mason Properties, which also owns an IKEA store in Lithuania and Iceland.
The company “IKEA” was established in 1943.