Many of us are already undergoing severe diets.
But a psychologist has now warned that trying to stick to a regime – regardless of the period of the year – is a "waste of time".
Dr Aria Campbell-Danesh claims that diets could actually contribute to the obesity epidemic of Great Britain.
In one piece for MailOnline, he says that two thirds of the diet takes more weight than what they lose when they cut some foods.
Women are more likely to follow diets than men, investing years and sometimes decades of their lives trying to lose their size
Why are diets a waste of time?
Most dieters report that they spend most of the year trying to move the pounds.
Women are more likely to follow diets than men, investing years and sometimes decades of their lives trying to lose their size.
An increase in weight loss attempts over the past two decades reflects the rise in obesity rates in the United Kingdom.
There is consistent scientific evidence that confirms what we all fear in depth: no matter what diet you go, you will lose weight initially, but it will shrink in the long run.
The company's solution to weight gain seems to be ineffective at best and in the worst case it is counterproductive.
Diets are not the solution to the obesity epidemic – they are part of the problem. One or two thirds of the diet takes more weight than what it loses on a diet.
The sooner we wake up to the reality that diets do not work in the long run, the better.
Why are diets harmful?
Research shows that the more diet attempts you make, the more likely you are to gain weight in the future.
WHAT IS THE PSYCHOLOGICAL IMPACT OF DIETING YO-YO?
Repeatedly losing weight, only to regain it, can negatively affect the self-esteem and self-esteem of an individual, said Dr. Campbell-Danesh.
People on a yo-yo diet are much more likely to experience loss of control over food and feel powerless to change their situation, resulting in a self-fulfilling prophecy.
Going on the latest hip diet contains the key ingredients to feel a failure and get fat.
Diet can cause more harm than good, bringing the weight up and down.
This "yo-yo effect" has been implicated in increasing the risk of fat around the abdomen, cardiovascular problems and premature death.
Why do not diets work?
1. Diets are unsustainable
When you start losing weight, your body responds physiologically by resisting this weight loss. Your metabolism becomes more efficient, essentially with fewer calories.
In order to maintain weight loss, it is therefore necessary to maintain any changes made to your eating and exercise.
However, most diets are harsh and unsustainable. On average, weight loss attempts last for four weeks for women and six weeks for men.
You may be able to follow a strict diet plan for a month, but then you go back to your old eating habits and the weight builds up again.
Because diets are generally based on deprivation and feel like a punishment, there is often a sense of relief that is over and people report eating too much when the diet draws to a close.
Diets usually demonize a particular food group, such as carbohydrates or fats
2. Diets restrict certain foods
Diets usually demonize a particular food group, such as carbohydrates or fats.
Research shows that prohibiting food actually backfires, leading people to like, want and eat more than "forbidden" items.
A study published in the scientific journal Appetite found that participants with a tendency to overeat consumed about 133 percent more chocolate when it was forbidden to eat it for 24 hours.
Depriving yourself of a food is the perfect way to induce a cycle of binges, restrictions and weight gain.
3. Diets focus only on what you eat
Most diets claim to have the magical relationship of carbohydrates, fats and proteins for weight loss.
However, the latest scientific research suggests that there is no one-size-fits-all solution: what works for you may not work for your best friend.
What you eat is only part of the image.
Unless you address the way you eat, you will continue to resort to previous habits such as binge eating, to snack and eat continuously even when you are full.
We make about 220 decisions related to food every day, with 94% happening outside of our awareness.
Most people eat mentally while they are at their desks, scrolling through social media or watching TV.
WHAT CAN YOU DO NOW TO LOSE WEIGHT AND KEEP IT OFF?
The dott. Campbell-Danesh, a behavior change psychologist based in Newcastle, created his method, called Focused Insight Training (F.I.T).
His system, which changes the way we think about food, applies the scientific insights to three main pillars: mind, body and food.
Every F.I.T. The program is tailored to your unique psychology and lifestyle so you can have more control over your eating.
The first step is to shift your mentality to see that diets are not the answer.
In the long run, following another diet will keep you from reaching the body you want.
You will be a step forward when you leave the illusion that a short-term solution can be a long-term solution.
Do not brush your teeth intensely for seven days and then expect them to stay clean for the rest of your life.
Research shows that being physically active plays an important role in keeping weight off.
Exercise naturally stimulates the metabolism, counteracting the slowing of metabolism that occurs during weight loss.
The biggest mistake is trying to change too quickly.
The secret of long-term weight loss is to create small, gradual changes that become habits.
Small changes combine over time to bring great results.
Studies on the psychology of habits show that the simpler the action, the faster the second nature becomes.
Rather than counting calories or starting a diet you can not sustain.
Stanford's research shows that having a food model that can be maintained, on which you do not feel deprived, and that has more natural and less refined and elaborate foods is the most important thing to lose weight.
Move your attention from limiting calories to nourishing your body with the foods you love to eat.