Car sales are slumping and some car brands are already reacting. This is the case of FCA that has presented Drive Forward, an aggressive marketing campaign that the group has started in the United States – for the moment -, through which brands Chrysler, Dodge, Jeep, Ram, Fiat and Alfa Romeo They offer 0% financing in up to 84 months and without having to start paying for up to 90 days.
These conditions are available for some FCA models of 2019 and 2020. In addition, online shopping will be favored with a “new experience” as detailed by the brand itself. In fact, not only can buy online a vehicle that is in a dealership, you can also make a vehicle exchange, request a credit, receive a price and payment evaluation, and review the protection service plan options (roadside assistance, extra guarantees, etc.) .
This campaign is already underway and those interested can now access websites Chrysler, Dodge, Jeep, Ram, Fiat and Alfa Romeo, and begin the purchase process and then contact a local dealer to finalize the sale, saving time in the process. A commercial agent is available to help customers through this online sales process.
This is explained by Olivier Francois, head of marketing at FCA: “We are all a community and we can help during these unprecedented times. We want to offer customers financial support and assistance while we all work together to get better days. As a company, we will continue to explore additional opportunities to help as we navigate together during this difficult time. “.
And in Spain?
At the moment, in the case of Spain, until June 30, Fiat has presented the Fiat Time campaign, a promotion valid for some units in stock that allows you to opt for a guaranteed minimum discount of 33% and without paying anything until September.
To make the acquisition of these units easier, the purchase process is 100% online and it can be done from home through the Fiat online store. It is only necessary to choose the vehicle from the available stock, download the offer and a commercial will contact the buyer to confirm the request.
This promotion is available in limited units in stock of the models 500, 500L, 500X, Panda, and the Type 5 doors, Station Wagon and Sedan.