Formerly poor, this man is now the boss of Nippon Paint, worth Rp. 200 trillion

Jakarta

Nippon Paint is the fourth largest paint manufacturer in the world from Japan which has expanded to other countries including Indonesia. Do you know who the boss is?

He was Goh Cheng Liang, a child born to a poor family. This man from Singapore had to undergo a hard beating because when he was 12 years old, with only elementary school education, his parents sent him to Muar City, Malaysia to sell fishing nets with his brother-in-law.

Three years later, in 1943, Goh Cheng Liang, who was then 15 years old, returned to Singapore. He then started his own business selling aerated water (water with oxygen content), but it ran aground.

ADVERTISEMENT

SCROLL TO RESUME CONTENT

Not giving up there, Goh Cheng Liang becomes an apprentice at a hardware store. He studied everything until he got a promotion to become a salesman.

Reporting from DiscoverSG, in 1949 Goh Cheng Liang met an Englishman who was auctioning off his paints that had rotted or were not suitable for use. He saw an opportunity and bought several barrels of the paint to experiment with.

Relying on the knowledge he gained from the hardware store where he apprenticed, Goh Cheng Liang mixes various solvents and chemicals to process the rotten paint he has bought into paint that is usable. Since then, he founded his own paint company, Pigeon Paint.

The following year, his business skyrocketed because of government policies that limited imported products, including paint, because of the Korean war.

“My wealth was built from these two events. The Korean War and the oil embargo,” Goh said in an interview with the Singapore Business Times in 1997.

See also  News Everything that changes for companies in 2023

Since then the business has continued to grow. In 1959, Nippon Paint Holdings Japan invited Goh Cheng Liang to work together and was appointed as distributor of Nippon Paint paint. Until finally Nippon Paint South-East Asia Group (Nipsea Group) expanded its company to become one of the largest paint manufacturers in Asia, to be precise in the branches of Malaysia, Indonesia, China and the Philippines.

Thanks to his hard work, Goh Cheng Liang is now one of the richest people in Singapore with a wealth of US$ 12.8 billion or the equivalent of Rp. 199.68 trillion (exchange rate of Rp. 15,600). Reporting from Forbes, Tuesday (22/11/2022), most of his wealth comes from a majority stake in Nippon Paint Holdings.

This achievement does not make him arrogant. Goh Cheng Liang is known as a humble and generous person through a foundation built for humanitarian activities, especially medical assistance, the Goh Foundation. In March 2014, the Goh Foundation donated US$ 50 million or around IDR 698.25 billion to the National Cancer Center Singapore.

Watch Video “Moorissa Tjokro: Critical Thinking Becomes a Must-Hone Skill
[Gambas:Video 20detik]
(aid/zlf)

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.