This new brand could attract foreign tourists and investors to the Loire, where cheese is produced.
The cheese produced in the Loire, the Fourme de Montbrison, has been included in the list of the intangible cultural heritage of UNESCO, learned on Friday 9 November France Bleu Saint-Etienne Loire. The Loire cheese received this distinction on Monday 5 November. He was conferred by the Ministry of Culture.
This label, which rewards properties with exceptional universal value and protects them, "rewards know-how, men and what has been transmitted for years", underlined the mayor of Sauvain, David Maurel.
Fourme de Montbrison was produced in the Hautes-Chaumes from the eighth century at over 1,000 meters above sea level. He received the AOC (Protected Designation of Origin) label in 1972 and then AOP (Protected Designation of Origin) in 2009.
This new label could attract foreign tourists and investors. Manufacturers now hope for a UNESCO world heritage title to consider international exportation.