Google trainee puts up dummy advert by mistake – BBC News


Google on phone and screenImage copyright

Image caption

Google's global ad system

The Financial Times has reported a Google training exercise that went wrong to dummy advert.

It was meant to be a blank yellow rectangle.

People in the US and Australia.

Google's in-house ad-placing system.

Cost calls

He went out for one trainee and went to live order into the advert buying system.

The advert was placed at a higher rate of return than any other ad and was routed through several third-party exchanges.

"Said Google in a statement" as soon as we were aware of this.

It added that it would "honor" any payments to publishers which they incurred as a result of the mistake.

Google specifies that it would cost Google about $ 10m (£ 7.9m) in fees and clean up costs to rectify it.

Google said it would put controls in place to prevent the error being repeated.


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