Google's confusing range of hardware, he explained


The Google hardware business is really confusing. Consider companies like Samsung to be a partner on Android and a competitor when it comes to phones. Use the Nexus brand for Nexus One and Nexus Q, the Chrome name on Chromebook and Chromecast and the Pixel moniker for Pixel 4 and PixelBook Go.

Then there is Nest, the umbrella brand for Nest Home Hub and Nest WiFi and the name of Google, which appears on Google Home and Google Glass.

Only some of these products have been successful and Google's parent company, Alphabet, does not earn much from hardware despite its market capitalization of around $ 900 billion. Through acquisitions, partnerships, internal design and development, Google has put together a line of products that makes it difficult to see the entire vision of the company.

Google remembers the vast majority of its advertising revenue.

"The reason for the existence of Google hardware is to be able to provide cutting-edge ways to collect data on consumers who have them and to be able to create profiles and subsequently provide them with advertising "said Patrick Moorhead, founder of Moor Insights E Strategy.

Google has compared its dominant position in Internet advertising in the world of mobile software, where Android is a leader in the global smartphone market and ChromeOS supplies more than half of mobile devices in US schools.

But when it comes to surrounding those popular services with their own hardware, Google has faced a persistent challenge.

To learn more about the history of Google's hardware and its plans for the future, watch the in-depth video of CNBC.



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