Cancun, Mexico, September 11, 2020. The Coordination of Attention to Specialized Segments and the Coordination of the Sustainability Model of the Secretariat of Tourism of Guanajuato, as well as the entity’s Adventure, Nature and Culture tour operators, successfully closed their participation in the fourth edition of Sustainable & Social Tourism Summit.
Considered the most important sustainable and social tourism event in Mexico, the Sustainable & Social Tourism Summit opened this year a new space for dialogue in the Virtual Meeting with the commitment to continue promoting responsible tourism in destinations in the face of the COVID-19 pandemic .
Through its Sustainability Model, SECTUR Guanajuato works to promote good practices related to the environment and the social environment of the different tourism actors, for which it heeded the urgent call of the World Travel and Tourism Council ( WTTC for its acronym in English) to “achieve as soon as possible the reactivation of the sector, one of the most affected by the COVID-19 pandemic.”
WTTC authorities affirmed that, as part of the recovery process, the Save Travels security recognitions are, and that to date there are 92 destinations that have this distinction, including the state of Guanajuato – the first destination without a beach to obtain it.
The WTTC noted that the expectation is to start traveling domestically, regionally, a strategic action that Guanajuato is implementing in conjunction with the states of Aguascalientes, Jalisco, Querétaro, San Luis Potosí and Zacatecas by signing the Central West Pact for Tourism and launching the “Travel in Short” campaign.
This initiative seeks to encourage road trips taking advantage of the distance between one destination and another.
Another of the actions referred to by the WTTC is that destinations must rebuild the trust of travelers by implementing protocols to minimize risks; In this sense, the Ministry of Tourism, together with the tourism sector, implemented the “Guanajuato Sano Distinction”, which Guanajuato destinations have adopted as a preventive and protective measure.
Within the framework of the event, San Miguel de Allende and León obtained scholarships to participate in a specialized workshop on sustainable destination management, with the aim of representing Guanajuato in the “Smart Recovery Planning Workshop” initiative, promoted by the alliance between The Travel Foundation and Sustentur Workshop ”, promoted by the alliance between The Travel Foundation and Sustentur