Hangzhou 2022 Asian Games, Asian Paralympic Games important logo combination and expansion design release
Daily Business Daily News April 6, 2021, Hangzhou 2022 Asian Games, Asian Paralympic Games important logo combination and expansion design online release. The combined use and expansion design of important signs is a key link in the construction of the visual image system of the Asian Games and the Asian Para Games.
The important logo combination project focuses on optimizing and upgrading the missing items and inapplicable situations in the specifications of important visual elements such as emblems, slogans, mascots, and sports icons. The expansion design project focuses on starting from the actual needs of the product. Multi-faceted artistic re-creation and derivation of important visual elements such as emblems, slogans, mascots, sports icons, venue graphics, cultural heritage, and digital media.
The design adheres to the goal of “Chinese characteristics, Zhejiang style, Hangzhou flavor, and splendid”. With a smart and cutting-edge design concept, it closely follows current design trends and further demonstrates the city contained in the important visual signs of the Hangzhou Asian Games and the Asian Para Games. Features, Asian Games style and national cultural soft power. The expansion design part also incorporates elements of competitive sports, Hangzhou city, Chinese culture, etc., to explore multi-domain and multi-style fashion design from multiple perspectives such as localization, youthfulness, and Jiangnan charm, and present it more internationally and artistically. The effect of the form.
The combination of important logos for the Hangzhou Asian Games and the Asian Paralympic Games and the expansion design project were led by Zheng Chao, a teacher and associate professor in the Visual Communication Design Department of the School of Design Art of China Academy of Art. According to her, the design can be widely used in the printing of licensed products, derivative products, promotional materials, etc., to provide the public with more diverse, interesting, youthful and interactive products, and to show the world the charming Hangzhou Asian Games Aesthetic characteristics.
Source: Daily Business Author: Reporter correspondent Yu Liang Luo Jingyi Editor: Zheng Haiyun