New York (CNN Business) – Have you ignored your Netflix account since the first season of “House of Cards”? Well, you may need to see something soon, or you could lose your subscription.
Netflix will start asking its inactive users if they want to keep their membership. If they don’t want it, or if they don’t respond, the company will automatically cancel their service, Netflix said Thursday.
“Do you know that feeling when you realize you signed up for something but haven’t used it in years?” Eddy Wu, director of product innovation at Netflix, said in a statement. “On Netflix, the last thing we want is for people to pay for something they are not using.”
The company will contact everyone who hasn’t seen “anything on Netflix for a year from the time they signed up,” Wu said. The company will do the same for anyone who has stopped watching content for more than two years.
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Netflix added that it will start sending emails or app notifications this week.
Netflix noted that inactive accounts “represent less than half of one percent of our overall membership base” or “just a few hundred thousand.”
“We always think that it should be easy to register and cancel. So, as always, anyone who cancels their account and then rejoins within the next 10 months will still have their favorites, profiles, viewing preferences and account details just like when they left, ”Wu said. “In the meantime, we hope this new approach saves people some hard-earned money.”
Netflix is coming out of one of its strongest quarters, and saw its subscriber base grow when the coronavirus pandemic forced people to stay home. The company added 16 million subscribers in the first quarter of 2020, which exceeded its own forecasts.
The streaming company has 183 million subscribers worldwide.
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