Hitman 3 sold 300% better than Hitman 2

IO Interactive CEO Hakan Abrak, during a conversation with GamesIndustry as part of the online event GI Live: Online, reiterated that the hit action game released in January of this year Hitman 3 recouped development costs in the first week of sales. He also announced new information – in particular, that Hitman 3 sold 300% better than Hitman 2.

He attributed this to a number of factors, including the fact that IO Interactive self-published the game (Square Enix and Warner Bros. published Hitman and Hitman 2, respectively). Also influenced by the success was the decision to release the action game in January.

Self-publishing Hitman: How IO took control of its destiny

“Hitman 2 came out on November 18th, and there are a lot of big blockbuster games coming out in November, and it seems like the release was right after Red Dead Redemption 2, which obviously had an impact on our sales. And I’ve been a big fan of the idea of ​​releasing Hitman in January for a very long time., – shared Abrak. – I always thought this was a great time for the game to get the attention it deserves. Therefore, we decided on January, not knowing how everything would go. We’ve never done this before, but it turned out that [решение было отличным]».

Abrak also suggested that a number of other factors influenced Hitman 3’s sales figures, including high ratings in reviews and the fact that it was one of the first major games since the launch of the PlayStation 5 and Xbox Series X and S.

“So everything worked out perfectly for a great release, for which we are very grateful, and the sales are amazing– he added. – Actually Hitman never [прежде] did not recoup its full development costs in the first week “.

Finally, Abrak reiterated that IO Interactive received a number of “Really attractive” acquisition offers after splitting from Square Enix, but ultimately the studio decided to go its own way. She is currently works over a James Bond-licensed game temporarily known as Project 007.

Hitman 3 was released on January 20, 2021 on PC, Xbox One, Xbox Series X & S, PlayStation 4, PlayStation 5, and Nintendo Switch (cloud version).

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