Despite the American boycott of its teams, 2018 was certainly Huawei's year. The Chinese company has sold 202.9 million mobile phones worldwide, thanks to a spectacular increase in sales of 34.8%. Although despite this increase it remains the third place as a global manufacturer of mobile phones, Apple is making progress to snatch second place.
The US company sold 209 million iPhones in 2018, a drop of 2.8% and already only six million terminals have advantages for Huawei, whose market share has gone from 9.8% in 2017 to 13% in 2018, according to the data of the specialized consultant Gartner.
Huawei's success is due both to the successful renewal of its high-end (Huawei P20 and Mate 20) and to the expansion of its second Honor brand in the second half of 2018, especially in emerging markets, with models such as Honor View 20, Honor 8X or Honor Play, which cover the entire medium range but with high performance. In Russia, Honor came to overtake Apple a few months after being the third best-selling brand for 13 months. Even the brand that grew the most in India, with an increase in sales volume of 300% in the first half of 2018. In Europe, the brand grew by 200% in sales volume. And in China, it is one of the five best-selling brands and is the number one brand for sale.
Samsung has remained at the top of the podium as a world leader in the mobile phone sector, although it has sold 26 million smartphones less than in 2017 and has reduced its market share from 20.9% to 19%, compared to 13, 4% of Huawei. and 7.9% of Xiaomi, which occupies the fourth place.
The Gartner report notes that Samsung smartphones like the Galaxy S9, S9 + and Note 9 struggled to boost growth in the fourth quarter of 2018, but faced the growth of Xiaomi and Huawei, which continued to monopolize more shares than market. . As a result, sales of Samsung smartphones decreased by 4.4% in the fourth quarter of 2018, losing market shares in China, Western Europe and Latin America, which contributed greatly to an overall decline in 8.2% in their mobile sales in 2018.
Fall of the iPhone
On the other hand, iPhone sales reached 64.5 million units in the fourth quarter of 2018, with a 11.8% drop. This double-digit decline led Apple to experience the largest fall in quarterly growth among the top five smartphone vendors in the world. Apple has seen iPhone demand weaken in most regions, except in North America and Asia / Pacific. The biggest drop occurred in China, where its market share fell to 8.8% in the fourth quarter of 2018 from 14.6% a year ago.
Global sales of smartphone end users remained stagnant in the fourth quarter of 2018, for a total of 408.4 million units, with growth of just 0.1% in the fourth quarter of 2017. "The demand for entry-level and mid-range mobile phones -price It remained strong on all markets, but the demand for high-end smartphones continued to decline in the fourth quarter of 2018, "said Anshul Gupta, director of research for Gartner. "The slowdown in incremental innovation in the high end, along with price increases, discourages replacement decisions for high-end mobile phones"
In 2018, global sales of mobile phones for end users increased by 1.2% to 1,600 million units. North America, Asia / Pacific and China experienced the worst declines in the year, with falls of 6.8%, 3.4% and 3% respectively.
Although Gartner does not give figures on the Spanish market, Huawei dominates the sale of mobile phones for units in Spain for the first time in 2018, after tossing Samsung. The Chinese manufacturer has closed the year with a market share of 28.3% compared to 27.2% of Samsung and 10.7% of Apple, according to the report of the consultant Ideas Originales de Investigación.
Xiaomi was also strong and already dominates 5.2% of the market after having fired its sales with the creation of stores in Spain, approaching BQ (5.9%), LG (5.5%), Sony (1 , 9%) and ZTE (2%), all with a significant drop in sales. Overall, 9.9 million mobile phones were sold in Spain, compared to 11.4 million the previous year.
However, if instead of the number of smartphone taken into consideration, the sales income is taken into account, the classification remains unchanged compared to 2017. Samsung leads the ranking with a share of 31.6%, followed by Apple (26.9%) and Huawei (23.7% ).