IKEA launches TV channel to help you fall asleep


Sometimes you need something to help you fall asleep.

Well, at least that's what IKEA has created to help sleep-deprived Aussies fight that terrible feeling of tossing and turning all night.

There are plenty of Aussies who struggle to get a good night's sleep – in fact, four in 10 people fall into this category.

And because of this IKEA has like up with something very "boring".

It has created a “Slow TV channel” with real-time footage of a ship voyaging across the high seas for 14 days to Australia.

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The moment it arrives into port. The moment it arrives into port.

You can then watch the newest IKEA products being unloaded. Super exciting …

"We are excited about launching TV channel Aussies have ever seen," Ryan Burman, country commercial activity leader for IKEA Australia told news.com.au. "We hope that the rhythmic, monotonous content of the Slow TV channel helps the day and the mind and body ready for bed."

Slow TV was first popularized in Norway with the broadcast of a seven-hour train journey. Due to its success, IKEA wanted to re-create that experience for Aussies and stream it live on YouTube.

"The IKEA Slow TV Channel is just one more solution from IKEA to help the many Australians get a good night's sleep out of the store and beyond," Mr Burman said.

IKEA sleep podcasts earlier than 58,000 times, not only in Australia but globally.

"The response to the first IKEA sleep podcast has shown that we are looking for multiple solutions to help them get a good night's sleep," Mr Burman said.

The retail giant has even gone to create its own Festival of Sleep from September 26 to October 7, with sleep workshops to be held in-store.

The 14-day ship journey is also available for download as a podcast.


According to sleep specialist Dr. Justin Hundloe, one of the major reasons most of us aren't getting enough sleep because of Netflix.

"It's so easy to get hooked on a new show and stay up late binge watching Netflix from your bed," he told news.com.au.

"But what can you do is create a link in your subconscious between your bed and being awake with content, rather than sleeping.

"This can make it more difficult for your mind to relax and sleep asleep when you get to sleep, resulting in a disrupted night's sleep," Dr. Hundloe said.

The sleep medicine specialist from GenesisCare Australia said our “sleep environment” played an important part in getting those important hours of rest.

"It is very important that you avoid using your bed for anything other than sleep or sex, and instead of sticking to the lounge if you want to stay up late bingeing your new favorite show," Dr Hundloe said.



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