At his stand, the boss of the Italian company Volta, Silvio Revelli, gloats and shows to anyone who wants, on his cell phone, the interviews he did at the beginning of the day with the main American media at the same time. occasion of the Consumer Electronics Show in Las Vegas, which will close on Friday 11 January. It's too bad if sometimes you feel a touch of irony in the subjects that are dedicated to him. His product, Mookie, had an unexpected exposure.
The concept: a connected bowl, which, thanks to an image recognition system, guarantees that food destined for one animal at home is not eaten by another. "Or from a child"adds the friendly Italian.
A little further down the corridors of the Convention Center, the Chinese company iKuddle presents a self-cleaning house for cats with a deodorant function. An application alerts the owner when the bedding runs out.
Interact at a distance with your pet
These examples are not isolated. After purring on a small number of products – starting with trackers to find a lost animal – "pet technology" ("animal service technology") takes off, sometimes with proposals surprising.
French companies are not excluded. The CamToy company has not gone unnoticed in Las Vegas: its robot Laika is a "companion for the dog", which allows the owner, when he is at work, for example, to be able to guarantee, from his smartphone if the 39; animal is fine and face it from a distance. Laika can also interact independently with the animal, go to meet him to break his boredom, encourage him to do the activity and even throw some sweets. "This is not a surveillance solution, rather a stimulating solution for animal welfare"explains the head, Thomas Samtmann. The product should come out by the end of 2019, if the young entrepreneur finds, in the coming months, the necessary funds to get into production.
Always for dogs, but also for cats, Invoxia has modernized animal trackers by exploiting the possibilities offered by LoRa and Sigfox low-speed networks. His solution allows him to offer an object with a much longer autonomy (three months without recharge) than the competition and without a subscription for the first three years. Recently, the monitoring functions of the animal's activities have been added to its trackers, which the company intends to develop.
Owners willing to spend a lot
Arioneo, is interested in horses and, above all, in the competition. The company has already developed several products, especially for coaches, to analyze the performance of their foals and monitor their metabolic data. In Las Vegas, Arioneo takes a further step by offering racecourse equipment – a strap attached to horses – allowing them to offer the bettors, before, during and after each race, the statistics of each horse, as it displays the speed on the Formula 1 round or the number of passes on football.
"Our vision is that the horse market has not moved in the data, so we will be able to see things that no one has seen until then, to perfect the valorization of a horse, to identify a future champion from an early age "Enthusiast Erwan Mellerio, the young leader. So many ways to sell its products in an environment where horse owners are willing to spend a lot on their animals.
Although everyone is not very connected, pet owners (dog, cat) are often ready to put their hands in their pockets to buy a tracker, especially if they have already lost an animal, says Serge Renouard. the head of Invoxia.
Erwan Mellerio (co-founder)
A booming market
Last but not least, the animal market – or rather the animal market – has considerable dimensions and the commercial arguments that are worthwhile in France can easily be exported. So Thomas Samtmann has already stopped a development plan, with the desire to attack, from 2020, the American market and its 78 million dogs, therefore, very quickly, the Asian market. "Japanese is our goal: a citizen, a technophile who works a lot and lives in small apartments with small dogs", he says Mr. Samtmann, before remembering that the "pet technology" market should reach 2.6 billion dollars (2.3 billion euros) by 2022.
Unless, of course, these fascinating beasts have been replaced in the hearts of their owners by another CES star: Aibo, the robot dog of Sony, charming and less messy.