iPhone Fights Apple's Embarrassing Problem

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iPhone sales in China has been a disappointment for Apple, with a significant fall in sales since the launch of the iPhone XR, XS and XS Plus being cited by CEO Tim Cook as one of the key factors in Apple's weak results.

Apple chief design officer Jony Ive (L) and Apple CEO Tim Cook inspect the new iPhone XR at the Steve Jobs Theater on September 12, 2018 (Photo by Qi Heng / VCG via Getty Images)

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Although a number of initiatives have been launched, including trade in offers and price cuts, iPhone sales not rallied in the country. A recent report from the South China Morning Post’s Sarah Dai, Meng Jing, and Zen Soo& nbsp; suggests that Apple has lost one of its few sustainable features.

The iPhone is no longer seen as a fashionable choice. In fact it is seen as an embarrassing smartphone to have:

For Sam Li, who works at a state-owned telecom company in Beijing, switching from Apple to Huawei was also driven by an emotion. "It 's kind of embarrassing to pull an iPhone out of your pocket nowadays when all the executives use Huawei."

It should be noted that these feelings are coming from people in management of large organizations, but these choices are being publicized and will likely lead to trickle-down effects in the market.

It is worth noting that relations between China and the US are not brilliant at the moment. There is rising political tensions over trade and Donald Trump's war of words are inflaming the matter. There is also the blacklisting of Huawei this week which will support Apple's place in the ecosystem.

Withe the presumptively-named iPhone 11 not expected to make any major design changes or includes new and in-demand technology such as 5G, Apple's share of the Chinese market will continue to fall during the rest of 2019.

Now read more about the pain that 5G will have on the iPhone for the next five years …

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iPhone sales in China have been cited by CEO Tim Cook as one of the key factors in Apple's weak results.

Apple chief design officer Jony Ive (L) and Apple CEO Tim Cook inspect the new iPhone XR at the Steve Jobs Theater on September 12, 2018 (Photo by Qi Heng / VCG via Getty Images)

Getty

IPhone sales have not rallied in the country. A recent report from the South China Morning Post's Sarah Dai, Meng Jing, and Zen Soo suggests that Apple has lost one of its few sustainable features.

The iPhone is no longer seen as a fashionable choice. In fact it is seen as an embarrassing smartphone to have:

For Sam Li, who works at a state-owned telecom company in Beijing, switching from Apple to Huawei was also driven by an emotion. "It 's kind of embarrassing to pull an iPhone out of your pocket nowadays when all the executives use Huawei."

It should be noted that these feelings are coming from people in management of large organizations, but these choices are being publicized and will likely lead to trickle-down effects in the market.

It is worth noting that relations between China and the US are not brilliant at the moment. There is rising political tensions over trade and Donald Trump's war of words are inflaming the matter. There is also the blacklisting of Huawei this week which will support Apple's place in the ecosystem.

Withe the presumptively-named iPhone 11 expected to make any major design changes or includes new and in-demand technology such as 5G, Apple's share of the Chinese market will continue to fall during the rest of 2019.

Now read more about the pain that 5G will have on the iPhone for the next five years …

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