Is the discount battle worth it – and for whom?

Autumn is drawing to a close – and Black Friday is just around the corner. Although the shopping event is controversial, it generates record sales every year. What’s behind the big bargain hunt? An overview.

Black Friday attracts with high discounts – but what’s behind it?

Ramon Van Flymen / EPA

For several years now, Black Friday has been the unofficial starting signal for Christmas shopping in Europe as well. The shopping event is getting bigger and bigger, also in Switzerland. It is easy to lose track in the thicket of offers, deals and promotions. What should consumers look out for when hunting for bargains? How do you find the best deals? And what impact are the current supply chain problems having on this year’s holiday shopping season? The answers to the most important questions.

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