“ITOUR Smart Guide” and “Coliving Málaga”, winners of the Málaga Tourism Challenge

E.P. The Malaga City Council, through the municipal company Promálaga, has announced the winners of the first edition of the Malaga Tourism Challenge, the challenge launched to collect and recognize proposals under the triple objective of ‘Reactivate, Renew and Reinvent’ Tourism . ‘ITOUR Smart Guide‘ Y ‘Coliving Malaga‘have been the winners in the contest and hackathon modality.

Specifically, in the competition mode, in which 166 projects were submitted by entrepreneurs, the winning project was ‘ITOUR Smart Guide’, by Javier Reche, an innovative technological proposal applied to guided tours. The tourist downloads an application, selects the guide to listen to and his mobile phone serves as his own receiver of the guided tour.

The first prize is 3,000 euros, in addition to institutional support for participation in competitions and calls for national and / or international aid, as well as access to Promálaga’s incubation services.

On the other hand, when it comes to the hackathon, more than 180 entrepreneurs signed up, individually or as a team, to present and work on nearly 140 ideas related to tourism. ‘Coliving Málaga’, presented by Joaquín Romero, Ana Poley, Javier Romero and Mario Zamorano, a project of hotel accommodation options for the medium and long term, grouped in a single platform and offering quality accommodation to users who are going to spend long seasons in Malaga, has been the winning idea in this modality.

In this case, the first prize is endowed with 1,500 euros for the winning team of the hackathon, plus mentoring to develop the idea and present it to different competitions, they have specified from the City Council through a statement.

What was the objective of this challenge?

The objective of this challenge, promoted by the City Council, through Promálaga and the Tourism Area, and together with different administrations and entities, was to collect proposals, solutions and services focused on the reactivation of the tourism sector after the COVID-crisis. 19.

With the collaboration of more than 50 experts, between mentors and evaluators, it is part of the different actions that the Malaga Council is carrying out in order to implement strategies and plans that favor and anticipate the recovery of the tourism sector.

The jury, made up of members of different administrations and entities involved in the tourism sector such as Andalusian Tourism of the Junta de Andalucía, Tourism and Planning of the Costa del Sol of the Diputación de Málaga, the Faculty of Tourism of the University of Málaga, the Confederation of Businessmen of Malaga or the Chamber of Commerce, have highlighted the high quality of the projects presented in both modalities.

Accésits, finalists and bag of tourist solutions

On the other hand, regarding the two second prize in the competition, they are endowed with 1,000 euros for each proposal, in addition to institutional support for participation in competitions and calls for national and / or international aid; as well as an accrediting diploma.

The second prize went to the project ‘The museum, culture and tourism SLU’, presented by Irene Romero, Silvia Medina and Silvia Ortega, which offers quality rest and culture. This idea consists of 30 apartments that are also 30 individual exhibitions dedicated to as many unique artists of contemporary art from Andalusia, both the works of art and the original furniture will be for sale.

And to ‘In Family in Spain’, by Javier Salvador Martín, which consists of a non-profit initiative with the aim of uniting and supporting the Spanish family tourism segment, transmitting a common message of trust and security for families to discover destinations.

It has been thought of as a collaborative community in which tourist establishments, public institutions, the media, bloggers and tourist influencers and, ultimately, travelers themselves encourage new families to lose their fear of traveling through the territory in the coming months. national.

In the hackathon mode, there have been five finalist ideas: ‘You win’, a project of local hosts who recommend their favorite places to promote the offer to national tourists through emotional branding; ‘JPS’, an app where the client has absolute flexibility to compose their travel plan, which can be modified during the stay; Y ‘Malaga4all’, an accessible tourism project; ‘Give Malaga’, an idea that concentrates all the tourist experience of Malaga in a single portal that promotes the commercial, gastronomic and leisure offer among the local population and tourists.

Too ‘Wise Tourist’, a project inspired by the city of Valparaíso that is based on an app to manage the capacity of public places. An accrediting diploma will be awarded to the finalists.

Finally, they highlighted that the Malaga Tourism Challenge Tourist Solutions Exchange will be published, which will include all the projects presented and positively valued, developed during the challenge.


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