Catherine Tan-Gillespie, KFC’s director of global marketing, acknowledged that the company’s motto “does not fit in today’s environment.”
The fast food chain KFC has decided to change, at least temporarily, the slogan that has accompanied the brand for 64 years, since it considers that it contradicts health recommendations to avoid contagion with coronavirus, indicates a release issued this Monday by the company.
“We are in a unique situation, with an iconic slogan that does not fit in the current environment,” said Catherine Tan-Gillespie, director of global marketing for KFC. Given these circumstances, the fried chicken restaurant chain withdrew from all its advertising messages the slogan as of this Monday ‘It’s to die for’ (en inglés: ‘It’s Finger Lickin’ Good’).
“And the award for the most inappropriate slogan of 2020 goes to … KFC,” the statement was titled. However, the restaurant chain assured its ‘fans’ that the “slogan will return when the time is right.”
So far, the company has not officially announced a new ‘marketing’ campaign.