Lori Loughlin and Felicity Huffman may initially have a difficult road in Hollywood after the scam scheme

Loughlin, who is facing a criminal conspiracy to commit postal frauds and honest postal frauds, is already feeling the negative effects of his alleged involvement in the scam. Thursday's Hallmark Channel broke ties to the actress, who appeared frequently in their programs, including the TV movie series "Garage Sale Mystery".

Loughlin and her husband, fashion designer Mossimo Giannulli, are accused of paying $ 500,000 in bribes to designate their two daughters as recruits for the University of Southern California crew, even though they did not attend. crew, according to documents released Tuesday.

Huffman, meanwhile, is accused of paying $ 15,000 to a fake charity to facilitate cheating for his daughter on the SATs, the report said.

Representatives from Loughlin and Huffman declined to comment when contacted by CNN.

"It was a huge amount of news and sentiment expressed by politicians and Hollywood celebrities about income inequality, higher taxes on the rich and redistribution of wealth," Susan Tellem, senior partner of Tellem Grody PR with 40 years of crisis management experience, says CNN. "Because of these recent discussions, it's likely that Hollywood figures can be judged harder than they say five or ten years ago."

The good news for Loughlin and Huffman, however, is that "the public has a short memory when it comes to their favorite celebrities," says Tellem. In particular those with whom the public has fond and affectionate memories.

Loughlin's reputation with the spectators is undoubtedly healthy. First known to most TV viewers as the indefatigable presenter Rebecca Donaldson in "Full House", her character eventually married John Stamos's Jesse Katsopolis – together forming an idyllic picture of a happy young couple .

His second act on Hallmark preceded the restart of the series on Netflix, "Fuller House", of which he was a guest star.

Huffman's career choices have ranged much in his decades on large and small screens, from an Oscar nominated role in "Transamerica" ​​to a comedy series in shows like "Desperate Housewives" and "Sports Night". But her off-screen involvement with Time's Up – of which she was one of the first supporters – and various charitable causes helped her and her husband William H. Macy earn a favorable reputation in Hollywood.
"Actors and other celebrities are often able to overcome the damage to their reputation better than ordinary people because people experience an affinity towards them and the characters they play," says Evan Nierman, CEO of the crisis company PR Red Banyan.

Indicates the return of Martha Stewart after being convicted of obstruction of justice, making false statements and conspiracy for lying to investigators as an example.

The author, television personality and entrepreneur served five months in prison after his 2004 federal conviction.

The "bland enough nature of the charges against her" worked in his favor, says Nierman, as well as "the public figure he cultivated".

"The path to redemption is much more accessible to those who commit crimes by white collar workers or are arrested for drug offenses than those who commit violent crimes," says Nierman.

Lou Shapiro, a Los Angeles-based criminal defense lawyer, thinks that Huffman and Loughlin "show genuine remorse for their actions and pay the debt with the company, they can rise by themselves."

"Today the news is fresh and society's anger and disgust is high," says Shapiro. "Over the next few months, after cooling the spirits, I expect the public to see this case in a more analytical than emotional way and will realize that a conviction to a state prison for the first time was committed for the first time, under these facts, with these parents, could be a little too punitive ".

Both Tellem and Nierman say "time will tell" how the long-term trajectory of their careers will be influenced by accusations or a conviction.

But Nierman says: "America is a place that forgives celebrities".

"Both should expect to face exciting criticism in the coming days, as this story gets on the nerves, especially for parents who do not have the means to pay their children's way in prestigious schools," he says. "Expect this argument to the dogs Huffman and Loughlin since the nature of the sting operation reveals famous, rich and powerful people who apparently play according to a different set of rules than all the others".

Chloe Melas of CNN and Madeline Holcombe contributed to this report.

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